TRX is not just a training brand; it’s a movement. A movement that started when founder Randy Hetrick, a former Navy SEAL, wanted to stay fit while deployed. He used a jiu-jitsu belt and parachute webbing to create the first prototype of the now-famous TRX suspension trainer.

From there, TRX has been redefining the fitness industry with its innovative training gear, accessories, and apparel, along with cutting-edge workout programming and professional education. The company’s core values are embodied in the acronym F-A-C-E-U-P

Fun. Authentic. Competitive. Effective. United. Physical.

It’s these core values that has built the culture that TRX aims to spread through all interactions with the TRX brand and their customers.

The partnership between TRX and TrueCoach was a natural fit, as both companies share a commitment to providing innovative solutions that help people achieve their fitness goals. TrueCoach coaches have found the TRX suspension trainer to be a valuable addition to their training toolkits, and TRX provides valuable education and resources to help TrueCoach coaches strengthen their businesses and attract more clients.

“The TRX suspension trainer is a great piece of equipment for coaches to travel with if they go to clients directly, and a versatile piece of equipment coaches can encourage their clients to purchase for in-home use.” TrueCoach Partnerships Manager Hannah Tatro on what was behind the partnership between TrueCoach and TRX.

Together, TRX and TrueCoach are creating a comprehensive approach to fitness that benefits coaches and clients alike.


TrueCoach coaches can take advantage of an exclusive offer of a 20% discount on TRX Education & Products, which is an excellent opportunity for them to add value to their coaching services and attract more clients.

For more details on this and the other Partner Perks available to TrueCoach coaches, check out our Partner Perks page here.

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Article by TrueCoach

First published: April 13 2023

Last updated: January 02 2024