In the midst of your daily grind as a personal trainer, you’re probably hustling to tie up loose ends and support clients in reaching their fitness milestones. On top of guiding workouts and providing encouragement, you might find yourself managing administrative tasks or fine-tuning business finances. Throughout the year, there’s typically a flurry of activity, whether it’s assisting clients, organizing paperwork, or tackling your own to-do list.

Even with your busy schedule, don’t forget to take a breather and appreciate your clients—it’s important all year round! How do you show them that you care? We’re here to help you show your gratitude and get ready for a great year ahead with your fitness business. 

Here are some simple steps you can take that will set you up for success in the coming year. By implementing these tips, you’ll keep your business booming no matter the season!


You know what it means to be “on the grind” and build a business from the ground up. While many people boast about starting from humble beginnings or achieving success on their own, this is not always the case.

You’ve mastered your skills, obtained certification as a trainer, and consistently improved over the years. What’s the key to your success? Your loyal customers. They believed in you enough to sign up for that first session, renew those sessions, and put in the work with you.

Since they are the reason for your success, have you thought about giving back to your customers? Here are some ideas to build your customer relationships.

Give away some free merchandise. Do you have boxes of merch lying around that you can afford to get dispose of? Maybe you plan on phasing out some t-shirts or water bottles for new and improved versions?Give them to your clients! It may not seem like much, but a kind gesture goes a long way in helping customers feel an extra personal touch.

Do a giveaway on social media. If you can’t give something to all your clients, consider having one giant social media giveaway. Host a one-week fitness challenge centered around a special occasion. Top participants could receive prizes such as a free month of training, a gift card, or even a high-end fitness tracker.

Share a unique discount code .  You know your finances and what you can spare. You can always send out a discount code that customers can use on merch or towards their monthly subscription fee.This helps ensure repeat business.  

Organize Client Appreciation Events. Host a small gathering or social event where clients can mingle, share their experiences, and bond with each other and with you outside of the gym environment. If all of your clients are virtual, consider a video call get together.

Create a Client Recognition Program. Establish a system to recognize and celebrate milestones or achievements reached by clients, whether it’s weight loss goals, improved strength, or consistency in attendance.


Are you a new fitness business owner, or have you yet to turn a profit? You could show your gratitude with a simple email or sending a personal thank you note. No need for extravagant gifts or coupon codes You could share any exciting upcoming plans that clients can look forward to. 

You don’t always have to spend money to enhance your customer experience.

Make Gratitude a Part of Your Business Strategy

Integrating gratitude into your business strategy isn’t just a pleasant gesture – it’s a savvy business decision that can lead to significant benefits. When clients feel appreciated, they’re more likely to stay loyal, increase their spending, and recommend your services to others. This virtuous cycle of gratitude and loyalty can be the backbone of a thriving community around your brand.

Keeping up with important dates for your clients, such as birthdays, anniversaries of their first session, or milestones in their fitness journey shows that you value them beyond the gym and is an easy opportunity to make them feels special.

Planning ahead for monthly or yearly thank-you initiatives is key. It ensures that gratitude remains at the forefront of your interaction with clients.

Incorporating these practices into your business strategy not only promotes a culture of gratitude within your community but also helps in strengthening the bonds you have with your clients. Making gratitude a priority through these initiatives can turn occasional clients into lifelong advocates for your brand.

Visit TrueCoach’s Learning Center.

Beyond expressing gratitude and building a community, there are many opportunities for fitness business success. Our Learning Center is full of resources for trainers and fitness professionals that want to elevate their offer and stay ahead of industry trends.

Utilizing these resources not only demonstrates a commitment to constant improvement, but also equips you with the tools you need to thrive in a competitive market, ensuring long-term success and client satisfaction.

Check out these top resources:

Launching Your Personal Training Business

Grow Your Business With Social Media

Adapting a Growth Mindset

In the competitive and often transactional world of fitness, the personal touches that you provide for your clients are what can set you apart and create a loyal following. Taking the time to say thank you may seem like a small effort, but it can yield monumental results in terms of client satisfaction and business growth. After all, in the world of personal training, a little gratitude goes a long way.


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Article by TrueCoach

First published: April 24 2024

Last updated: April 24 2024