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How to Launch a Personal Training Business in 2026
Author: Clare Hudson
This free resource shows you exactly how to build a modern personal training business that attracts clients, delivers real results, and scales without burnout.
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Women in Fitness: Stats, Stories and Strategies for Breaking Down Barriers
Author: Clare Hudson
Did you know women make up a majority of the fitness industry—but make up a minority of leadership positions? Despite the progress of women in leadership roles within the fitness industry, gender barriers still exist. In this e-book, you’ll get key stats, real-life stories and actionable strategies to help you create a more diverse, inclusive workplace.
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Investing In Yourself: How To Improve And Protect Your Best Business Asset
Author: Clare Hudson
As the driving force behind your business, your physical, mental and emotional health must be optimal to ensure growth, sustainability and long-term success. It’s not easy supporting other people on their health and wellbeing journeys when your own tank is nearly empty. In this ebook you’ll learn how investing in yourself through self-care, skill development, and mentoring is an investment in the future of your business.
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The Ultimate Guide to Referral Marketing for Personal Trainers
Author: Clare Hudson
Today, we know it by another name: referral marketing. In our latest ebook, discover how to create a successful referral marketing campaign for your personal training business, and walk away with tips and secrets to creating a program that builds your clientele, community, and bottom line.
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Take Control of Your Reviews
Author: Clare Hudson
Did you know that more than 70% of Americans shop online for goods and services? How do they ultimately determine where to spend their money? The answer: customer reviews. Customer reviews are as good as gold and vital for discoverability and building your brand.
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The Value of Partnerships
Author: Clare Hudson
Running a business requires you to wear all the hats. All of them. So why not leverage your network and create partnerships that make your life easier? In this eBook you'll learn how to leverage partnerships by other service providers to add value to your clients – and your business.
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Responding to Price Pressure for Personal Trainers
Author: Clare Hudson
How do you respond to a customer who wants you to lower your price? Price pressure comes in a variety of forms, from subtle to overt. Learning how to recognize price pressure and stand your ground is important to running a fitness business.
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How to Find New Clients and Stand Out from the Crowd
Author: Clare Hudson
TikTok is here to stay and you need to know how to use it to help get you clients. In the latest TrueCoach eBook you'll learn the advantages of having a TikTok business account and how to use it to your advantage.
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Personal Training for the Whole Body: The Science Behind the Mind-Body Connection and How It Unlocks Fitness Goals
Author: Clare Hudson
Fitness benefits our mental health - but did you know the flipside is also true? In this e-book, we break down the connection between wellness and personal fitness, giving you the key science, facts and exercises you can incorporate into your personal training practice.
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Recession-Proof Your Personal Training Business
Author: Clare Hudson
Recessions are an inevitable occurrence in every economy. Learn steps to protect your business during trying economic times without having to shudder your business.
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How to Find New Clients for Newly Certified Trainers
Author: Clare Hudson
Finding clients is arguably one of the most challenging undertakings for new entrepreneurs. This download will teach you ways to find not only new clients but the right clients.
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Choosing the Right Personal Trainer Software (A Checklist)
Author: Clare Hudson
Managing the day-to-day of a fitness business and connecting with clients requires personal trainer software. But how do you know which is suitable for your needs? Download our checklist to discover what you need to look for to make the right choice every time.
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Expert Tips to Improve the Virtual Training Experience
Author: Clare Hudson
Are you training virtually yet? Add virtual training sessions to your arsenal to open yourself up to a sea of new clients. Learn the golden rules to delivering a flawless virtual experience that trainees have come to expect from in-person training.