Training Tips
The Benefits of Online Personal Training
Author: Andrew Coates
Online training now feels mainstream but it wasn’t long ago where the average person didn’t know online personal training existed let alone an option they would consider.
TrueCoach Blog
Business and Marketing
Time is money: maximizing productivity for personal training success
Author: TrueCoach
Time is money! It’s an old saying that gets thrown around a lot, but when you apply it to your own daily schedule, it starts to make a lot of sense and shows just how valuable your time is. For the sake of this discussion, let’s say you charge $60 per hour for personal training. […]
Wellness and Nutrition
Self-care: a necessity for personal trainers
Author: TrueCoach
Being a certified personal trainer is a rewarding yet demanding role. From giving each client personalized care and attention to managing every facet of your own business, it’s easy to neglect one of the most important contributors to long-term success: your OWN health and wellbeing. You need to be the best version of yourself to […]
Business and Marketing
The more the merrier: why you should start offering group training
Author: TrueCoach
Scenario: A personal trainer (let’s call him Ken Carson) is experiencing moderate, consistent success with his one-on-one coaching sessions. Ken’s schedule is pretty packed (there hasn’t been much time for admin and self-care) but he has lost a couple of clients recently. Ken would like to make more money somehow, but only has so many hours in […]
Business and Marketing
Technology and you: a formula for personal training success
Author: TrueCoach
SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts […]
Business and Marketing
Virtually unstoppable: venturing into virtual training
Author: TrueCoach
If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]
Business and Marketing
Marketing your personal training business?
Author: TrueCoach
THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]
Business and Marketing
ChatGPT: your new fitness business buddy
Author: TrueCoach
Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]
Business and Marketing
Asking for referrals without feeling awkward: a brief guide
Author: TrueCoach
It’s awesome that you’re doing what you love: helping people to become fitter, healthier versions of themselves! Designing training programs is a challenging reward. Working out alongside your clients is fun and invigorating. Asking them to refer you to their friends and family… now that can be a different story. For some people, it may […]
Business and Marketing
Reaping the rewards of referrals for personal trainers
Author: TrueCoach
One of the most important (but time-consuming) aspects of being a personal trainer is finding new clients so that your business can grow and thrive. An often-overlooked marketing resource is existing clients! You’ve already put in a lot of hard work with this group so now it’s time to put them to use as your […]
Business and Marketing
Networking for coaches & trainers: the do’s and don’ts
Author: TrueCoach
Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships. Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an […]
Training Tips
Using a growth mindset to scale your online personal training business
Author: TrueCoach
As a personal trainer, you know that your clients need to continually push and challenge themselves to achieve better results. The same applies to you and your business! Whether you’re looking to expand your client base, increase your income or simply improve the way you do things, there are strategies you can try that are […]
Business and Marketing
Rise above the rest: getting noticed in a crowd of personal trainers
Author: TrueCoach
It seems you can barely jog around the block these days without tripping over a new personal training business. They’re popping up faster than you can say ‘give me 10 reps’. While it’s great that so many people are prioritizing their health and wellbeing, it does mean you need to be proactive and creative to […]