These Social Media Tips Will Help You Save Time Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand awareness, and customer engagement – especially for personal trainers who are looking to increase …
social media
Instagram for Personal Trainers – 3 Tips to Upgrade your Profile
Social media is a powerful tool all business owners should take advantage of. It doesn’t have to be scary or daunting, but not using it can be detrimental to your training business. As of May 2022, more than 1 billion people worldwide use Instagram monthly. Of those users, more than 1/3 are Millennials and Gen Z, who rank Instagram their go-to platform even over Tik Tok. If you’re not well-versed in Instagram, it’s …
Retain Clients and Build a Bulletproof Business
Trainers should focus less on client acquisition and more on client retention. When you’re good at what you do, you won’t have to look for business. It’ll come looking for you. As Greg McKeown (author of Essentialism) puts it, “When you focus on what you lack, you lose what you have. When you focus on what you have, you get what you lack.” Rather than focusing on what you lack (i.e. more clients), focus …
Your Online Presence Is Your Living Resume. What Does Yours Say?
As a business professional operating in a digitally-driven world, you need to actively manage your image and privacy when posting and engaging online. Having an online presence is like hosting an ongoing, open-invitation dinner party—you don’t know who’s going to show up and when; but when they do, will your house be clean with dinner on the table, or will you be hanging around in your underwear? Unless you’re …
Marketing Without Social Media
Social media is but one tool in the toolbelt of great marketing. It should not be the only tool used. This would be like your contractor showing up to build your house with only a hammer. Extremely useful, but building a house aka your overall marketing strategy, needs many more tools. Why do so many gym owners and fit-pros rely so heavily on social media? The answer…It’s easy. Instant …
Do These 3 Things to Get More Engagement on Your Social Media Posts
Simply put, engagement is attention. It happens when your content sparks someone’s interest enough that they like it, comment on it, message you about it, share it, or unbeknownst to you, talk about it offline. Each of these interactions is valuable, but only when they align with the context of your content and your original reason for posting. What does that mean? When you post on social media, you do so for …
5 Lies You Tell Yourself Why You Aren’t Creating And Sharing Content
You’re holding back your thoughts and ideas. Your desire to create is stifled because you’re lying to yourself. These lies protect you from being vulnerable. You think they protect you from the judgement and criticism you fear if you put your work on display for the world to tear down. You’re also safe from being loved, shared, and from positively affecting someone’s life. Share for the people who support you and …
Referral Mastery: Playing The Long Game
Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a philosophy of quality service to your clients while showing the world your skill …
How to Navigate Instagram by Finding Quality Accounts to Follow
Instagram is action-packed with information, news, updates, media, posts, etc. Quite frankly, it can become overwhelming at times, which makes it important to be able to sift through and find what is most useful to you. If you’re a personal trainer or strength coach, I’d imagine that you use Instagram primarily for two reasons: to learn more about other people doing awesome stuff in the field and to have a …
How 6 Successful Coaches Built Their Social Media Following
Large social media followings are often dismissed as the domain of sleazy fitness influencers. But like it or not, human brains see the size of your following as a metric of credibility in our world. We have two choices: pointlessly complain about people with large followings who share bad information, or learn how reputable fitness professionals built their following and so we can better compete for …