Trainers should focus less on client acquisition and more on client retention. When you’re good at what you do, you won’t have to look for business. It’ll come looking for you. As Greg McKeown (author of Essentialism) puts it, “When you focus on what you lack, you lose what you have. When you focus on what you have, you get what you lack.” Rather than focusing on what you lack (i.e. more clients), focus …
social media
Your Online Presence Is Your Living Resume. What Does Yours Say?
As a business professional operating in a digitally-driven world, you need to actively manage your image and privacy when posting and engaging online. Having an online presence is like hosting an ongoing, open-invitation dinner party—you don’t know who’s going to show up and when; but when they do, will your house be clean with dinner on the table, or will you be hanging around in your underwear? Unless you’re …
Marketing Without Social Media
Social media is but one tool in the toolbelt of great marketing. It should not be the only tool used. This would be like your contractor showing up to build your house with only a hammer. Extremely useful, but building a house aka your overall marketing strategy, needs many more tools. Why do so many gym owners and fit-pros rely so heavily on social media? The answer…It’s easy. Instant …
Do These 3 Things to Get More Engagement on Your Social Media Posts
Simply put, engagement is attention. It happens when your content sparks someone’s interest enough that they like it, comment on it, message you about it, share it, or unbeknownst to you, talk about it offline. Each of these interactions is valuable, but only when they align with the context of your content and your original reason for posting. What does that mean? When you post on social media, you do so for …
5 Lies You Tell Yourself Why You Aren’t Creating And Sharing Content
You’re holding back your thoughts and ideas. Your desire to create is stifled because you’re lying to yourself. These lies protect you from being vulnerable. You think they protect you from the judgement and criticism you fear if you put your work on display for the world to tear down. You’re also safe from being loved, shared, and from positively affecting someone’s life. Share for the people who support you and …
Referral Mastery: Playing The Long Game
Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a philosophy of quality service to your clients while showing the world your skill …
How to Navigate Instagram by Finding Quality Accounts to Follow
Instagram is action-packed with information, news, updates, media, posts, etc. Quite frankly, it can become overwhelming at times, which makes it important to be able to sift through and find what is most useful to you. If you’re a personal trainer or strength coach, I’d imagine that you use Instagram primarily for two reasons: to learn more about other people doing awesome stuff in the field and to have a …
How 6 Successful Coaches Built Their Social Media Following
Large social media followings are often dismissed as the domain of sleazy fitness influencers. But like it or not, human brains see the size of your following as a metric of credibility in our world. We have two choices: pointlessly complain about people with large followings who share bad information, or learn how reputable fitness professionals built their following and so we can better compete for …
4 Ways to Stand Out in the Fitness Industry and Land New Clients
I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
7 Things I Wish I Did Earlier In My Career
No successful path is unobstructed. If I were asked, “What would I do differently in my career?”, my first answer would be, “nothing”. Often the very problems along the way created the opportunity and inspiration for breakthroughs, brand growth, and financial reward. Not to mention the potential butterfly effect of altering the space time continuum and some Ashton Kutcher style hemorrhaging through my face. But as a …