In 2019, I was lucky enough to attend Strong New York (a charity event/fitness conference with a plethora of the industry’s leading coaches). The amount of knowledge at this event was dense. One of the panel discussions was led by Joe DeFranco, Jay Ferruggia, Luka Hocevar, and Jordan Syatt. When it came time for questions, I asked “If you could go back earlier in your career and focus on just one skill or habit, …
fitness industry
6 Reasons To Stay In The Fitness Industry
Have you ever stressed over the security and stability of your personal training income? Even before COVID-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never been a better time to stay in the fitness industry. Expect Short Term Decline in Supply of …
How 6 Successful Coaches Built Their Social Media Following
Large social media followings are often dismissed as the domain of sleazy fitness influencers. But like it or not, human brains see the size of your following as a metric of credibility in our world. We have two choices: pointlessly complain about people with large followings who share bad information, or learn how reputable fitness professionals built their following and so we can better compete for …
4 Ways to Stand Out in the Fitness Industry and Land New Clients
I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
The Changing Landscape Of Fitness And What That Means For The Coach
We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we are …
5 Clear Steps to Getting More Clients Today
Pretty much every person in the fitness industry has run into a wall when it comes to getting new clients. You have Facebook and Instagram, but posting every single day doesn’t work. You can’t afford ads and you don’t know how to make them yourself. None of your in-person clients switched over to remote coaching. What are you to do? The hardest part about the fitness industry is that in order to get enough reps …
How to Survive the COVID Shutdown—Straight From a Personal Trainer in China
We are certainly living in strange times. Many once-bustling cities in the US seem like a ghost town. Businesses are closed, work is suspended, and everyone is seeing their fitness routine seriously disrupted. If it’s this bad in America, do you ever wonder what’s going on in the rest of the world? Especially in China? Sam Pogue, Vice President of Brand at TrueCoach, sat down for a conversation with Erwin …
The Questions You Should Be Asking Yourself During the COVID-19 Quarantine
Gyms are closed. Most non-essential businesses are shut down. Everyone is at home, mostly bored and out of work. But that doesn’t mean that now is the time to be lazy. Even if you’re a trainer who isn’t able to train anyone in person, that doesn’t mean you can’t get some work done at home, keep a good relationship with your current clients, and prepare your fitness business for what’s ahead. Constantly check in with …
Certification Review: Pain-Free Performance Specialist (PPSC)
There are a million and one certifications out there today. In fact, there are so many that it’s hard to know what is worth your time and what isn’t. I’ve done a lot of the dirty work for you already. I’ve attended some excellent certifications, and I’ve also attended some truly excruciating ones—and lived to tell the tale. After I finished the Pain-Free Performance Specialist (PPSC) certification with Dr. John …
Must-Have Tips From a Few Titans in the Fitness Industry
If you don’t have idols who are absolute titans in the fitness business who you regularly keep an eye on and try to learn from, you’re doing yourself a disservice. We all need people to look up to in our professional life, especially if you’re new to the game. The fitness industry may not be as broad as something like tech or medicine, but there are plenty of wildly successful people in fitness who started right …