You don’t know what you don’t know. And that’s part of the evolution of coaching and gaining experience. My hope here is that I can expedite your coaching by learning through my experience rather than having to learn the hard way. When it comes to coaching, you really need to realize that your identity is much deeper than the word coach. In order to reach your goals in this industry you also need to adopt the …
fitness business
Things to Consider When Picking Continuing Education
First and foremost, I believe the coach is the steward of the client’s dreams. Which means as a coach, it’s not about you. While I believe most coaches have good intentions it can be easy to get caught up in programming or coaching for an athlete based on what you like or want to coach. Instead, I challenge you to change the way you think and start asking yourself one question: What is best for my client? When …
Referral Mastery: Playing The Long Game
Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a philosophy of quality service to your clients while showing the world your skill …
7 Sales Tips for Remote Coaches
Imagine waking up today after being in a year-long coma and heading out into the world: What’s with hand sanitizer everywhere? What do you mean only four people are allowed in the elevator? What’s up with the stickers on the ground everywhere? Why do I have to workout in a designated box? What do you mean you’re working out at home because you’re scared to go to the …
7 Marketing Tips for Remote, Individual Program Design Coaches
So you have the technical skills to design effective individualized training programs for remote clients of all fitness levels, with diverse goals, needs and training histories. The problem is these hypothetical people don’t even know you exist… Though Instagram might make it seem like every fitness coach out there has it all figured out, the reality is most qualified coaches are better at coaching than …
6 Reasons To Stay In The Fitness Industry
Have you ever stressed over the security and stability of your personal training income? Even before COVID-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never been a better time to stay in the fitness industry. Expect Short Term Decline in Supply of …
How to Prevent Burnout as a Coach
Why did you become a coach? Probably because you wanted to help others and it was your passion. It was never really about the money. Yet those same qualities that motivated you and lead you to success as a coach could also prove your downfall if you sacrifice your health and well-being in the service of others. It’s tough to make it in this field, and you may feel you have to grind away and take on every …
How In-Person Trainers Successfully Adapt to Online Coaching
Experienced in-person coaches are often victims of our own success. Entrenched thinking and behavior which served our success in-person leaves us struggling to adapt to technology-driven changes and opportunities in our industry. We’re often slow or unable to move at all into online coaching. We believe we can’t replicate the in-person experience and aren’t willing to compromise on our process. We’ve worked this way …
5 Tips to Choosing the Right Mentor to Help You Grow Your Fitness Business
You’ve probably heard the saying, “No man is an island.” There is a lot of truth to this statement. While we like to think we can do it all on our own, the hard truth is that we need help sometimes. In fact, we probably need help more often than we like to admit. This is especially true in the health and fitness industry. Think of the person you look up to most in the fitness world—whoever they are, I can guarantee …
The Changing Landscape Of Fitness And What That Means For The Coach
We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we are …