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fitness business

Why Recovery Is Just As Important, If Not More Important Than Training

April 14, 2021 By Russell Manalastas Leave a Comment

Training and fitness are things that should be mainstays in people’s daily and weekly routines. It goes without saying that having a healthy lifestyle can set you up to be more durable against different stresses life throws at you and also fight off different illnesses if presented with one. However, while everyone wants to train harder, be faster, and be more fit, training is only one small piece of the puzzle. How …

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How TrueCoach Saved Our Business During the Pandemic

March 22, 2021 By Joe Riggio Leave a Comment

TrueCoach can give you the technological edge in your local community to connect with clients in a way your competitors can’t.  Every once in a while, a technology comes around that changes the way we do business or live our lives.  Technologies like Uber which allowed people all over the world to take control of their local travel needs, or Airbnb that changed the vacation rental market forever.  …

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Marketing Without Social Media

March 1, 2021 By Joe Riggio Leave a Comment

Social media is but one tool in the toolbelt of great marketing. It should not be the only tool used. This would be like your contractor showing up to build your house with only a hammer. Extremely useful, but building a house aka your overall marketing strategy, needs many more tools.  Why do so many gym owners and fit-pros rely so heavily on social media? The answer…It’s easy.  Instant …

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CASE STUDY: Allison McKail

February 19, 2021 By Team TrueCoach Leave a Comment

Allison McKail owns a remote coaching business that helps clients reach their maximum physical potential through a combination of ongoing video calls, individualized fitness plans, and nutritional support. As her business grew, she found herself struggling to receive client payments on-time. She also found herself frustrated with the lack of both automation and workout creation capabilities. McKail had explored a …

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Scaling Your Gym Business During the Pandemic

February 1, 2021 By Joe Riggio Leave a Comment

2020 was a heck of a year!   On March 13th my family and I just closed on our brand-new home.  We were so excited for our new future.  On March 16th total lockdown and all my business forced to close.  Terrified would be a gross understatement. Like most of the world's gym owners we were not truly prepared for the pandemic.  Let alone that it would last this long.  We had to …

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How TrueCoach Makes Me a Better Coach

January 6, 2021 By Taylor Sleaford Leave a Comment

You don’t know what you don’t know. And that’s part of the evolution of coaching and gaining experience. My hope here is that I can expedite your coaching by learning through my experience rather than having to learn the hard way. When it comes to coaching, you really need to realize that your identity is much deeper than the word coach. In order to reach your goals in this industry you also need to adopt the …

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Things to Consider When Picking Continuing Education

December 16, 2020 By Taylor Sleaford Leave a Comment

First and foremost, I believe the coach is the steward of the client’s dreams. Which means as a coach, it’s not about you. While I believe most coaches have good intentions it can be easy to get caught up in programming or coaching for an athlete based on what you like or want to coach. Instead, I challenge you to change the way you think and start asking yourself one question: What is best for my client? When …

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Referral Mastery: Playing The Long Game

December 2, 2020 By Andrew Coates Leave a Comment

Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a philosophy of quality service to your clients while showing the world your skill …

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7 Sales Tips for Remote Coaches

November 30, 2020 By Emily Beers Leave a Comment

Imagine waking up today after being in a year-long coma and heading out into the world: What’s with hand sanitizer everywhere?  What do you mean only four people are allowed in the elevator?  What’s up with the stickers on the ground everywhere?  Why do I have to workout in a designated box?  What do you mean you’re working out at home because you’re scared to go to the …

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7 Marketing Tips for Remote, Individual Program Design Coaches

November 9, 2020 By Emily Beers Leave a Comment

So you have the technical skills to design effective individualized training programs for remote clients of all fitness levels, with diverse goals, needs and training histories.  The problem is these hypothetical people don’t even know you exist… Though Instagram might make it seem like every fitness coach out there has it all figured out, the reality is most qualified coaches are better at coaching than …

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