We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we …
fitness business
Follow These 4 Tips to Bring in New Clients After Quarantine Is Over
Now that things are getting back to normal, there will be a lot of changes with your fitness business. Clients’ needs will change—they probably want to go back to weightlifting and leave bodyweight behind for a little while—as will their schedule and stress levels. A lot will change for you as well. Your workload will look different as well and you’ll have to readjust the way you serve your …
Pandemic Leads Gyms to Use TrueCoach and Adopt an OPEX-Model: And They’re Stoked About it
When one door closes, another opens: Never had this saying been more true than when you consider how the fitness industry has been thrown for a loop because of the global pandemic. Overnight, the door closed on crowded gyms and 25-person bootcamps and group classes—the bread and butter for many gyms. This has caused many small gyms to abandon old ways and adopt a more OPEX-style model—one that replaces generic …
5 Tips to Reopen Your Gym Safely
We’re all eager to get back into the swing of things and get back into our normal routine. This is especially true for gym owners who want to open up their business again so they can provide a health service for all their loyal clients, as well as pay their bills and feed their families. This has certainly been a difficult time for all of us, especially the small business owners. But even though we’re all ready to …
7 Nuggets of Advice to Keep Growing Your Business
Not every trainer you know has the perfect success story from the very beginning of their career. In fact, we can guarantee that nearly all of your fitness role models have been through some serious challenges when they started out. All of the obstacles they fought through were exactly what brought them to the success they have today. Hopefully this serves as some encouragement to all the gym owners and coaches out …
Future Lessons for Fit Pros
You can learn from anyone, from anything, and at any time. This is true now more than ever. Consider this: We’ve had to step out of our comfort zone as in-person strength coaches, personal trainers, and fitness professionals. No more high-fives, fist bumps, or congratulatory pats on the back with our athletes and clients. No more being able to spontaneously chat, interact, and catch up. This is all …
6 Tips to Keep Growing Your Business During COVID Quarantine
There are a lot of unknowns right now in the fitness world. Not only do we not know when our gyms will reopen, but it’s difficult to know how the industry will change after quarantine is over. No need to stress over the future, though. The best you can do as a trainer, coach or gym owner is to keep building your business the best you can and stay positive about the …
6 Pieces of Advice from a CEO Who Runs a Successful Online Coaching Business
We have all been through some pretty big changes over the last couple months. If you’re in the fitness business, you’ve probably had to make some shifts in the way you generate income, train your clients, and build your brand. It’s likely that you’ve run into some roadblocks along the way. You might even be feeling defeated or a little discombobulated about how to move forward. Don’t worry—you’re not …
5 Tips to Keep Your Fitness Business on Track For Success
We’re getting used to working from home and exercising in a small space in our living room. But that doesn’t mean transitioning our fitness business to an online endeavor is easy. In fact, you’re probably running into plenty of obstacles of your own if you’re new to remote coaching. One of the best ways to sharpen your online business skills is to learn from fitness folks who have been in the game for a long time and …
5 Steps the Founder of Barbell Logic Took to Create a Thriving Online Business
We’re all still at home doing the best we can with what we’ve got. If you’re a fitness professional, you might be feeling antsy to get back to the gym and your in-person clients. But hopefully you’ve been using this time to build up your online business and remote clientele base. There are tons of useful resources out there to help you grow your brand—podcasts, books, blogs, interviews, etc. After all, one of the …