The year is ending, and you’re probably scrambling to finish important tasks and help your clients reach those last-minute fitness goals before you indulge in good holiday cooking. This may be when you’re organizing your business financials for the upcoming tax season or finishing up your own last-minute to-do’s before you take a much-needed rest pre-2023. Amid the busy holiday season, it is vital not to forget to …
Setting the right price for your services can be scary for new business owners. As businesses have shifted to a hybrid or online model, setting prices has become downright tricky. The traditional cost-plus pricing model of calculating costs and adding the profit margin has been taught forever as the no-fail pricing strategy. Though it works well for finished goods, it isn’t the best for service providers (like …
The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …
The fitness industry has taken a big hit during the last several months. Like many studio owners, you might be wondering how to keep your studio thriving during this difficult moment in history. The first step, studio owners, is to keep the clients you have. Retention is of the utmost importance right now. We’ve got a lot of thoughts on how to retain your members and keep them engaged. (And we’ve …
Have you ever stressed over the security and stability of your personal training income? Even before COVID-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never been a better time to stay in the fitness industry. Expect Short Term Decline in Supply of …
Not every trainer you know has the perfect success story from the very beginning of their career. In fact, we can guarantee that nearly all of your fitness role models have been through some serious challenges when they started out. All of the obstacles they fought through were exactly what brought them to the success they have today. Hopefully this serves as some encouragement to all the gym owners and coaches out …
There are a lot of unknowns right now in the fitness world. Not only do we not know when our gyms will reopen, but it’s difficult to know how the industry will change after quarantine is over. No need to stress over the future, though. The best you can do as a trainer, coach or gym owner is to keep building your business the best you can and stay positive about the future. To give you some perspective, Sam …
