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  • Specialties
    Fitness Professionals
    Strength and Conditioning Coach
    Build programs, track performance, and deliver elite coaching all from one place.
    Bodybuilding Coach
    Manage custom plans and progress photos while giving clients a high-touch experience.
    Weightlifting Coach
    Program technical lifts and analyze performance to help your athletes lift smarter and stronger.
    Nutrition Coach
    Upload meal plans, track habits, and integrate with MyFitnessPal to support clients’ goals beyond the gym floor.
    Healthcare Practitioners
    Physical Therapist
    Deliver rehab protocols and monitor recovery progress all without the paperwork.
    Functional Fitness Specialist
    Coach with flexibility: Monitor movement quality, and keep clients engaged.
    Occupational Therapist
    Assign therapeutic activities, track milestones, and simplify patient communication.
    Chiropractor
    Extend care beyond the office with movement prescriptions and postural routines for long-term wellness.
    Large Businesses
    CrossFit Coach
    Run group classes, assign WODs, and track individual progress while keeping your community connected and accountable.
    University Educator
    Equip students with structured programs, educational content, and real-world experience from a single dashboard.
    Recreation Center
    Easily manage group and individual programs across departments while giving your members a seamless digital experience.
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    • Strength and Conditioning Coach
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  • Features
    Coaching and Training
    Program Workout Builder
    Create, save, and schedule custom workouts in minutes—no spreadsheets needed.
    Video Exercise Library
    Access 3,000+ pro videos or upload your own to coach your way.
    Nutrition Tracking
    Upload meal plans, set calorie goals, and sync with MyFitnessPal.
    Habit Tracking
    Build healthy routines with daily check-ins and lifestyle goals.
    Wearables
    Sync fitness trackers for auto-logged progress and insights.
    Client Management
    Client Tracking
    Track progress, milestones, and metrics in one smart dashboard.
    Dashboard
    Get a real-time view of your business and client activity.
    Messaging
    Chat with clients directly—stay connected and accountable.
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    Business Management
    NEW
    Public Profiles
    Showcase your services online and accept new client leads.
    Automated Payments
    Automate client subscriptions with seamless, secure Stripe integration.
    Custom Theming
    Add your logo and colors—make it feel like your platform.
    Business Planner
    Organize leads, tasks, and goals to grow without burnout
    See All
    • Program Workout Builder
    • Video Exercise Library
    • Nutrition Tracking
    • Habit Tracking
    • NEW! Wearables 
    • Client Tracking
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    • Messaging
    • NEW! Public Profiles 
    • Automated Payments
    • Custom Theming
    • Business Planner
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  • Pricing
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    Learning Center
    Explore our full library of resources, tools, and templates to support and grow your coaching business.
    Blog
    Stay up to date with expert tips, industry insights, and actionable coaching business strategies.
    Downloads
    Access educational guides and downloadable templates to support your coaching business.
    Case Studies
    See how real coaches are using TrueCoach to grow, streamline, and succeed in their businesses.
    Programs
    Access pre-made workout programs and coaching templates to use with your clients.
    Webinars
    Watch on-demand webinars featuring industry experts sharing strategies and insights to help you level up.
    Help Center
    Learn from the TrueCoach support team how to best utilize features and maximize the platform for you and your clients.

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Learning Center

Download

September 30 2025

2 min read

30-Day Client Engagement & Conversion Challenge 

Author: Clare Hudson

The 30-Day Client Engagement & Conversion Challenge Workbook gives you a simple, proven system to attract new clients, deepen current relationships, and convert leads into paying clients—all in just 30 days.

Read more

Webinar

August 02 2023

4 min read

TrueCoach Revolutionizes the Classroom Experience

Presented by: Clare Hudson

TrueCoach for the Classroom: Running A Fitness Business. Mastering Fitness Business Management with TrueCoach

Read more

Webinar

July 12 2023

64 min watch

4 Steps to Creating a Successful Online Coaching Business

Presented by: Angela Gargano - 5X Ninja Warrior, Miss Fitness America 2016

Angela will take you through her personal journey and tell you what NOT to do so you can avoid those missteps and be successful.

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June 28 2023

52 min watch

Acquiring And Retaining New Clients

Author: Taylor Sleaford - Fitness, Life and Leadership Coach

In today’s competitive fitness market, building a personal training business—plus a loyal community—can feel challenging and intimidating. How do you keep people coming back with so many options?

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Webinar

June 21 2023

54 min watch

Boost Business by Offering Personalized Nutrition Plans

Presented by: McKenna Bush - Business Development Representative at InsideTracker

Visiting the gym and counting calories may not be enough for clients to reach their fitness goals. Offering exercise plans alone is only half the battle. If clients are hitting a plateau, then you need science to boost results.

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Webinar

June 15 2023

44 min watch

Mental Performance Training for Athletes with Restoic

Presented by: Danny Cavic - Co-Founder, Restoic

Athletes have coaches and trainers for physical preparation, but what about mental training? Restoic, developed in collaboration with top sport psychologists and world-class athletes, offers elite-level mental skills training. Boost your confidence, reduce stress and anxiety, and unleash your inner champion with Restoic.

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Download

June 13 2023

14 min read

Responding to Price Pressure for Personal Trainers

Author: Clare Hudson

How do you respond to a customer who wants you to lower your price? Price pressure comes in a variety of forms, from subtle to overt. Learning how to recognize price pressure and stand your ground is important to running a fitness business.

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Download

June 12 2023

9 min read

How to Find New Clients and Stand Out from the Crowd

Author: Clare Hudson

TikTok is here to stay and you need to know how to use it to help get you clients. In the latest TrueCoach eBook you'll learn the advantages of having a TikTok business account and how to use it to your advantage.

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Webinar

June 06 2023

57 min watch

Coaching Olympic Lifting Athletes Virtually

Presented by: Chad Vaughn - 2-Time Olympian Owner of Vaughn Weightlifting

Join Chad Vaughn and TrueCoach for the latest webinar - Coaching Olympic Lifting Athletes Virtually.

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Webinar

June 06 2023

46 min watch

New Year, New You, New Business

Presented by: Hanna Pierce - Sr. Manager of Customer Success at Novo

Business finances can feel daunting, but they don't have to be! Discover Novo’s top 7 tips on SMB finances so you can start the new year strong and have confidence with your 2023 financial plan.

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Webinar

May 29 2023

56 min watch

Get More Clients

Presented by: Sean Greeley - CEO and Founder of NPE

Sean Greeley will teach you his proven 3-step plan to get more premium clients, sell out your fitness programs, and build a waiting list.

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Webinar

May 18 2023

55 min watch

Side Hustle to Six-Figure: Successfully moving into affluent, full-time training

Presented by: Michelle Blakely - See Jake and Jane Train

Eliminate the mystery behind how to move from side-gig to a rewarding career. This webinar explores strategies and insights for individuals looking to elevate their side businesses and generate a six-figure income.

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Webinar

May 18 2023

60 min watch

How to Start your Personal Training Business

Presented by: Chad Molyneux - Founder, NLCA

Learn how to start your personal training business and avoid errors made by beginners. Cultivate how to scale your business, create the most impact with clients and generate the most revenue.

Read more

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