Unlock the Blueprint:

How to Get Leads and Elevate Your Fitness Business

Discover the Winning Strategies: Introduction to Fitness Business Success

Dive into the secrets of building a thriving fitness business with Shayla Andreas and Brad Shepard from Trainer HQ. As Shayla, the marketing manager at True Coach, introduces Brad, an industry expert, they unravel key insights on marketing strategies for fitness professionals in a recent YouTube webinar.

DL - It’s Not Just About Acquiring New Leads

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Webinar Insights: A Roadmap to Success

  • Housekeeping and Engagement
    Get ready for valuable insights with housekeeping details and a promise to share the webinar recording. Engage with fellow participants by sharing your coaching experience level.
  • Understanding Your Coaching Journey Reflect on your coaching experience as Brad explores common challenges and the need to overcome limiting beliefs. Gain insights from Brad's personal fitness journey, discovering the mindset shifts crucial for success.
  • The Triangle Principle
    Learn about the "triangle principle" – a balanced focus on technical skills, personal development, and business acumen.Understand what "good" looks like for a successful fitness business.
  • Lead Generation Unveiled:
    The Four-Pillar System
    Explore a four-pillar lead generation system focusing on client needs, breaking complacency, delivering valuable content, and converting leads.Embrace niche specialization and shift from selling features to crafting solutions for effective program structures.

Meet the speaker

Brad Sheppard

with Trainer HQ

Brad co-founded Trainer HQ in 2008, Australia’s largest Business Coaching and Mentoring program for Personal Trainers, coaches and fitness professionals. Brad has taught thousands of Personal Trainers Internationally the methods on how to build a profitable business that not only supplys the income that you desire but also deserve! Brad is the co-author of the best-selling book “Pathway To Profits” and has delivered over 500 live presentations at events including Filex, Network, PT Pro and the Trainer HQ Summit to name a few. What juices Brad is to not only see the amazingly profitable businesses that they have coached others to create, including six-figure, multi six-figure and seven-figure incomes, but also the ripple effect from the number of lives that have been positively impacted in the process.

Empowering Your Fitness Journey: Action Starts Now

Unlock the potential of your fitness business by transforming your approach to lead generation and marketing. Learn from Brad's expertise to attract qualified clients, specialize in niches, and craft compelling programs. Elevate your fitness business with a strategic mindset, and download our eBook now for a deeper dive into successful lead generation strategies.

Get started on your path to fitness business success – download the eBook today!


Understanding Lead Generation

Delve into the fundamentals of lead generation and its importance in driving growth for your fitness business. Understand how effective lead generation strategies can attract potential customers, increase conversions, and fuel the success of your business.

Crafting a Lead Generation Strategy

Develop a comprehensive lead generation strategy tailored to the unique needs and preferences of your target audience. Explore proven tactics such as creating compelling landing pages, producing informative blog posts, and implementing strategic calls to action to generate leads and nurture them through the sales funnel.

Leveraging Digital Marketing Channels

Harness the power of digital marketing channels to maximize your lead generation efforts. Explore strategies for optimizing your website for search engines, leveraging social media platforms to engage with potential customers, and utilizing email marketing campaigns to nurture leads and drive conversions.

Creating Compelling Content

Create compelling content that resonates with your target audience and drives engagement. From informative blog posts to educational videos, discover how content marketing can position your fitness business as a trusted authority in the industry, attract potential customers, and foster meaningful relationships with your audience.

Implementing Customer Relationship Management (CRM)

Utilize customer relationship management (CRM) tools to effectively manage and nurture leads throughout the customer journey. Learn how to track interactions, personalize communications, and build lasting relationships with potential customers, ultimately driving conversions and increasing revenue for your fitness business.

Providing Exceptional Customer Service

Prioritize exceptional customer service to enhance the customer experience and build loyalty. Explore strategies for providing prompt and personalized support, addressing customer inquiries and concerns, and fostering positive relationships with your audience, ultimately leading to increased customer satisfaction and retention.

Implementing a Lead Generation Plan

Develop a clear and actionable lead generation plan to drive results for your fitness business. Set specific goals, identify key performance indicators (KPIs), and regularly track and measure the success of your lead generation efforts to optimize performance and achieve your business objectives.

Empowering Your Fitness Business

Empower your fitness business by adopting a strategic approach to lead generation and marketing. Learn from industry experts, implement proven tactics, and take proactive steps to attract qualified clients, increase conversions, and elevate the success of your fitness business in a competitive marketplace.