Margaux Alverez Case Study

Discover how Margaux Alverez uses TrueCoach to streamline her business, create workout programs, and grow her client list completely online.

Overview

Margaux Alverez has been passionate about sports and fitness her whole life and in 2009 she moved to the Bay Area and began her career as a personal trainer at a local gym. After a brief stint in marketing, she was called back to the fitness space in 2011, becoming a CrossFit coach and competitive athlete. By 2013, she joined the CrossFit Seminar Staff, traveling globally to coach thousands in fitness and nutrition. Balancing her competitive career, she launched a wine business in 2017, merging her love for fitness and wine.

As her competition years waned, Margaux focused on expanding her wine business, which required frequent travel. Despite her busy schedule, her passion for helping others led her back to coaching a few in-person clients. Realizing the limitations of in-person training, she explored remote coaching options to reach more clients while managing her other businesses. In January 2024, she launched her online remote coaching, allowing her to work with clients worldwide and help them achieve their health and fitness goals.

The Problem

Margaux faced several challenges in her coaching business that prompted her to seek a more efficient solution. Initially relying on Google Spreadsheet, she found the setup cumbersome and inefficient, lacking the necessary organization and integration to manage her growing number of remote clients effectively. Administrative tasks such as creating individualized workout plans, tracking client progress, and managing communications consumed an excessive amount of time, detracting from the quality time she could dedicate to her clients and other business ventures. A primary pain point was the need for a centralized platform to manage all aspects of her remote coaching business, including client progress tracking, workout plan updates, and seamless communication. Additionally, Margaux sought to simplify the manual, time-consuming, and error-prone payment process, aiming to create a more professional and organized service that could scale with her growing clientele.

The Outcome

Since implementing TrueCoach, Margaux has seen substantial improvements in her coaching business. The platform has helped her streamline her workflow and better organize programming and client check-ins. Clients have responded positively, appreciating her detailed coaching videos and showing improved progress and results. Over the past seven months, Margaux’s online remote coaching has grown significantly, increasing both her revenue and client base. TrueCoach has saved her hours on programming, billing, and check-ins, allowing her to focus on growing her clientele and coaching programs while maintaining high coaching standards. Overall, TrueCoach has enabled Margaux to efficiently manage her remote coaching business while continuing to expand her other ventures. 

The Solution

TrueCoach offered a comprehensive solution addressing her needs by allowing her to manage all her remote clients from a single dashboard, providing automated reminders for programming and habit tasks. This feature ensured that she could stay on top of each client’s progress without constant manual updates. The platform also streamlined the payment process, offering automated and adjustable payment setups based on the plans she organized with her clients, reducing administrative burdens and minimizing errors. Additionally, the easy-to-use interface for creating programs and uploading coaching tutorials enhanced the client experience, enabling her to deliver high-quality, personalized coaching more efficiently.

Thanks to TrueCoach, Margaux can pursue her love of fitness coaching while still having time and freedom to run her other businesses.