The past several months have us feeling like there’s not much for us to control. For our in-person clients who chose to switch to an online training style during quarantine, this was a choice but not their preferred option. It’s been a shift for all of us as coaches and clients to have what was built in person for years suddenly change into a different format.
Not only that, but clients had to find a new drive to go into their training sessions in their living room, which was once a room only used for lounging and watching TV. That’s a huge perspective shift for a client to make on their own. As an online coach, many of our actions seem like they can’t touch our clients. This is why it is so crucial to focus on not what we are doing with our communication as coaches, but HOW we are doing it. Here are three ways to create a more engaged and enthusiastic online client.
1) Make client experience your #1 priority
When your clients sign up to work with you, what does their experience look like? Are they greeted with a welcome email or TrueCoach message with clear instruction on how to begin their online program? Are they completing workouts without taking note of how they feel during an exercise? What is your main form of communication with that client?
Whether an online client is coming from a prior in-person format or they’re completely remote, it is important to recognize that your first impression as a coach is 100 times more important in an online format than it is in-person. Why? Because the nature of online is fast-paced and can easily be confusing, and people don’t have time to fiddle with technology or figure things out on their own. Learning new exercises should be the only thing your client has to focus on. The rest should feel structured and supported. The less your client has to think about, the better. A good habit to get into as you reflect on your client’s experience is to ask yourself daily, “How can I be better for my clients?” You’d be surprised by how many ideas you can come up with.
2) Create useful content and provide value
There should be much more to an online program than demonstration exercises and rep schemes. Here at TD Athletes Edge, we take our clients through a thorough physical assessment via video call and we issue them a history and goals form to gather all the information we need to build them a personalized program. Whether your client has a training age of 15 years under their belt or one month, it is never a bad idea to over-deliver on education. Never assume that your client knows everything to know about training. Even if they do, your way of coaching and educating could resonate with them in a way it has never before. Take time out of your week to send your clients instructional videos or create instructional videos to upload to your own TrueCoach library. This will also allow your client to become more familiar with you. Click the link here to see how we prioritize educational content so our clients know the “why” behind their training. Diving into the “whys” with your clients can be incredibly encouraging for them to continue their progress.
3) Personalize client communications
Client communication can range from using your TrueCoach messenger feature to adding specific notes to your client’s training program. Add in as many clear details that are necessary to creating comprehensive structure for your client, but adapt it to who you are speaking to. Just like you would have a different and unique relationship with one of your high school athletes compared to your middle aged female client, online clients are the same. Behind every program is a personality. Find those quirks and unique priorities that the client has to develop communication specific to them. Your client will come to you for a program, but stay for the coach.