When it comes to running a CrossFit gym, there is so much to consider. Running programs ranging from onramp to group classes, working with competitive athletes and nutrition clients, and leading classes for members from ages 5-75 — and that’s just the tip of the iceberg.
Trying to organize all of your programming, warmups, monthly challenges, and personal training with a mix of spreadsheets, calendars, and Google docs can quickly become daunting. After all, you got into this business to earn money and share your passion for fitness, not to spend your days organizing, filing, and scheduling. Our minds race just thinking about it!
Luckily, TrueCoach has a ton of powerful tools and features that can make running your CrossFit gym streamlined and efficient. Imagine if you cut down the time you spend planning, programming, and emailing your athletes, personal training clients, and nutrition clients. What if you were able to take on more of these clients AND spend less time doing it? What if you could improve the services you were able to offer your current clients? What could that do to your bottom line? What could that mean for you and your family?
The top coaches in the industry have scaled and grown their businesses by focusing on improving the services and offerings they provide to their current clients. They think about the big picture and spend their days pulling the levers that give them the biggest return. Rather than getting bogged down by mundane and busy work, isn’t it time you started thinking bigger?
“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”
Archimedes
TrueCoach was built to help you scale your business, saving you time and energy while improving the client experience. Let’s take a look at the top five ways to use TrueCoach in your CrossFit gym so you can get back to doing what you do best.

1. Scale Your Warmups and Cool-downs

Using the library feature in TrueCoach, you can easily build out warmup and cooldown routines that you can quickly assign to workouts. Have some favorite hip mobility drills for squatting? Put them together in a routine with some general warmup drills, a thoracic opener, and ankle prep and BOOM! Easily assign the warmup before your next workout by typing it into the “warmups” section of the workout builder. All of your instructions and videos automatically populate.
As coaches we all have our favorite exercises, stretches, tests, and mobility pieces. If you’ve written down the same series of movements for a client more than once, you’re doing yourself a disservice. Put it down once into a warmup routine and the work is done!
2. Provide Personalized Programming Tracks Based on Common Goals
The importance of personalized programming can’t be denied. Each client comes to you with a unique combination of lifestyle choices, diet, injury history, and genetics. Addressing their problems and helping them achieve their goals requires a one-of-a-kind prescription. With that said, you know there are some tools in your toolkit that the majority of your clients can benefit from.
We bet a lot of your 54-year-old males who are CEOs, lawyers, and software engineers have a lot in common. We bet a lot of 32-year-old women who just had their first child have similar needs to one another too…
“Well, HELLOOOO Programs!”
Having a templated structure built out with the Programs feature saves you a ton of time writing programs when you are helping clients with similar needs. Identify the populations you often work with and brainstorm what their needs were. What mobility work and stretches did you assign? What would their weekly structure look like in terms of volume and frequency? Do you have a great nutrition plan that helps clients prepare for a specific event? Having a program with all of these elements incorporated helps you easily make the tweaks you need to address the specific goals and needs of your clients without starting from scratch every time.

3. Design Gameplans For Competitions
Getting your athletes organized for the CrossFit Open can be a real challenge. The same goes for any local or regional competition as well. The fact of the matter is, you are one person who works with a lot of athletes and when they all happen to be competing on the same day, things can get difficult to manage.
Using TrueCoach to manage your athletes on game day can be a total game changer. Writing out their specific warmups, workout strategy, and sports nutrition strategies set them up for success and lets you focus on doing your best coaching in the moment. You and your athletes put in all the hard work up front and the last thing you want to be worried about while your athletes compete is how much Gatorade and protein snacks they can have between events.
You can also record videos and upload them to the exercise library, which will give your athletes workout strategy and preparation tactics so they feel calm and confident with your support.
4. Organize and Run a Nutrition Challenge
Nutrition is one area that can be tough to take on as the owner of a CrossFit gym. There is already so much that goes into running daily operations, signing up new members, and managing coaches that tackling nutrition can sometimes take a backseat. After all, getting someone to eat their broccoli is not nearly as sexy or exciting to sell as sweating and throwing barbells around while Drake and Swizz Beatz blare through the speakers.
As a fitness professional, you know that without a solid foundation of nutrition and recovery practices, your clients will never achieve the potential they are capable of. Well, you’re in luck, because nutrition coaching and nutrition challenges are easy to manage in TrueCoach. Whether clients are tracking macronutrients or simply checking off daily habits like drinking water, eating vegetables, or preparing a family dinner, you can easily track their daily performance.

5. Track Benchmark Workout Progress with Metrics
Last but not least, you can utilize our metrics feature to track all of your favorite workouts. You can track progress over time with the hero WODs like Murph and Nate, the “Girls” like Fran, Helen, and Grace, and all of the CrossFit classics like Fight Gone Bad and the CrossFit Total.
Simply create a metric set with any workout you want to keep track of and the unit of measurement you will keep track of. Then you can assign it to all of your clients and track their progress over time!

Knowledge is only half the battle when it comes to being a great coach and business owner. Leveraging tools that save you time and deliver an amazing client experience can change the way you operate and give you the life you have been working so hard for.
TrueCoach is the most useful tool that will change the way you run your business. But don’t just take it from me. Take a look here at these coaches who changed their business and their life by maximizing the power of the TrueCoach platform.
Awesome!
I love it, I think this is a fantastic platform, I have been using this for over 8 months, and it never occurred to me to include a nutrition list during the programs.
I also love simplicity.
I do feel the clients are not as consistent using the application.
Thanks for the feedback, Mark. Glad we could spark up a new way to use the platform for nutrition needs too.
Do you have any CrossFit gyms that have used True Coach for their group classes? Thinking of implementing this…
Hi Kyle! Check out Jason Brown with Box Programming. He is using TrueCoach for his Crossfit programming needs.