Gyms are closed. Most non-essential businesses are shut down. Everyone is at home, mostly bored and out of work. But that doesn’t mean that now is the time to be lazy. Even if you’re a trainer who isn’t able to train anyone in person, that doesn’t mean you can’t get some work done at home, keep a good relationship with your current clients, and prepare your fitness business for what’s ahead. Constantly check in with yourself and make sure you’re doing what needs to be done. The best way to do that is to ask yourself questions. This will help you make a checklist of what needs to be done and what needs your attention the most.
Instead of just sitting at home, scrolling through Instagram, and snacking on dried mangos, ask yourself a few things. Let’s start with your clients. These people are your number one priority. They’ve already invested their time and money in you and, more importantly, they’ve trusted you to help them maintain their health.
Here are the questions you should be asking about your clients:
- Have you contacted all of your current existing clients?
- Have you also contacted all of your past clients?
- Have you set up a plan for them moving forward?
- Will you train in real-time via a video conferencing tool such as Zoom or Skype?
- How often will you communicate to keep them on track? Every day? Once a week?
- Where should they contact you?
- TrueCoach Connect?
- Phone call?
- How often will you provide feedback to the workouts?
- How will the workouts be different now that the training is being performed at home instead of a gym?
Now take a look at your programming, the products you offer, and how much time it will take to put it all together. Here are some questions you should ask yourself:
- Have you thought about how much time it will take you to work with one person online compared to the one hour you were physically working together?
- How much time will you spend on correspondence with your clients?
- How long does it take you to write out their online program?
- What resources will you need to help your clients feel safe and confident to execute what you ask of them?
- Do they need technique videos? Tutorials?
- Do your clients need diet plans and lifestyle guides to prevent them from eating all the snacks or bingeing all the shows? How much time will that take you?
A note on scheduling: Going back and forth with clients via text and email can take a huge chunk of time out of your day without you even realizing it. Make it easier for your clients to put themselves in your schedule so you don’t have to schedule each thing manually. Check out either of these scheduling tools to make your life easier: Acuity or Calendly.
Just as important as your clients’ programming and the work you’re doing for them, is your health and wellbeing. Your clients aren’t the only ones at risk of losing their mojo and letting their health fall to the wayside. Even fitness professionals can fall off the wagon when times get stressful. Ask yourself these questions to make sure you’re on the right track.
- How are you keeping yourself fresh so you can give 100% of your energy to your clients when the time comes?
- Are you still exercising regularly?
- Are you still meditating?
- Are you taking breaks to recharge and get back on track?
- Are you eating a balanced diet that makes you feel good?
- Do you and your family have enough food and supplies?
- Are you maintaining a positive, healthy mindset?
For some of you, this experience will show you that remote online coaching is not your preferred way to help people and it’s something you don’t want to do in the long run. But for others, this will be the push that finally got you moving and showed you a world of coaching that matches your energy and your personality.
The rest of you will fall right in the middle. Online coaching has been something you’ve been thinking about for a while, but it was hard to take time away from in-person coaching because that’s where you make the majority of your money, so you put just a few hours of effort into the online bucket.
Whatever category you fall into, ask yourself: When this is all over, is remote coaching what I want to do? If the answer is yes, then let’s get you set up. Ask yourself the following questions:
- What’s the message you’re putting out there as a trainer and coach?
- What makes you credible in this space?
- What experiences do you have that show clients you’re an expert?
- What are the results you expect to see from this method of training?
- What should your clients expect when they go through this experience?
- What other trainers and coaches are in this space?
- How much are they charging?
- What are they doing well?
- How much value are they giving for what they are charging?
- Without bashing them, how are you different?
At the end of the day, COVID-19 quarantine can be a useful time for you to figure out how you want to better serve your clients and what you want your future to look like. I recommend using a journal to write down the answers to all these questions so you can have a point of reference. Be honest with yourself. Be true to your clients. And stay safe and healthy during these unusual times.