“Great salespeople are relationship builders who provide value and help their customers win.” – Jeffrey Gitomer One thing’s for sure: Your studio can have the best marketing, the best service, the best staff, and the best experience available; but if you can’t close a sale, you’re not going to be around long enough to show the world how great your brand is. If the sales process at your studio needs …
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Built On Fitness Show Episode 2 Recap: Strategies for Client Engagement and Acquisition
Client acquisition and engagement has never been more difficult. COVID has pushed studio owners into a virtual fitness world, and the rules of engagement online are different than in-person. But if you learn how to masterfully engage with your clients and acquire new ones in the middle of a pandemic, just think of how ahead your studio will be (and how great you’ll feel) when the doors reopen and the sun shines …
The Reality of Running a Health & Fitness Business in 2021
The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …
Built On Fitness Show Episode 1 Recap: How to Retain Your Clients Amidst COVID-19
The fitness industry has taken a big hit during the last several months. Like many studio owners, you might be wondering how to keep your studio thriving during this difficult moment in history. The first step, studio owners, is to keep the clients you have. Retention is of the utmost importance right now. We’ve got a lot of thoughts on how to retain your members and keep them engaged. (And we’ve …
Increase Your Income with Nutrition Coaching
We’re excited to partner with Precision Nutrition to give TrueCoach users everything you need to successfully coach nutrition—in one proven system, including premium articles, infographics, and training to help you meet your client’s health and fitness goals. Want to feel confident and qualified to coach nutrition with anyone? Now TrueCoach users get a special offer on the Precision Nutrition Level 1 Certification …
Avoiding Coaching Burnout: Strategies on How to Recognize and Prevent Burnout
We’re excited to partner with Precision Nutrition to give TrueCoach users everything you need to successfully coach nutrition—in one proven system, including premium articles, infographics, and training to help you meet your client’s health and fitness goals. Want to feel confident and qualified to coach nutrition with anyone? Now TrueCoach users get a special offer on the Precision Nutrition Level 1 Certification …
The Soleus: A Forgotten Powerhouse Muscle
If your athletes walk, jog, run, sprint, cut, change direction, jump, land, or do anything along the lines of locomotion… You should definitely be training the soleus muscle. When it comes to lower body power and explosiveness, the soleus muscle might be the single most important area. Let’s take a closer look at; what the anatomy and evidence tells us, key benefits of training the soleus muscle, and exercises …
Best Filler Exercises for Deadlifts
This is the fourth and final installment of a recent series of articles on fillers. So far, we’ve covered: 1. Why You Should Program Fillers for Your Clients 2. Squat Fillers You Can Do Between Sets 3. Bench Fillers You Can Do Between Sets Today, we’ll cap things off with fillers for the deadlift. Fillers are low-intensity exercises you perform in between sets to improve mobility, …
Bench Press Fillers You Can Do Between Sets
This is the third installment of a recent series of articles on fillers. So far, we’ve covered: 1. Why You Should Program Fillers for Your Clients 2. Squat Fillers You Can Do Between Sets Today, we’ll shift our attention to fillers your clients can pair with the bench press. Fillers are low-intensity exercises you perform in between sets to improve mobility, prevent injury, and correct …
7 of the Best Filler Exercises for Squats
Recently, I wrote an article on how fillers can be great additions to your programs. You can read it here. Fillers are low-intensity exercises you perform in between sets to improve mobility, prevent injury, and correct imbalances. They maximize your clients’ time in the gym, enhance recovery, and reinforce optimal lifting technique…all the while helping you steer clear of mind-numbingly dull small talk between …