Read more below, but first, sign up for our webinar on Tuesday, April 26 at 2 EST / 1 CST. Master Coach at Functional Body Building, Brianna Lamb, is going to talk all things burnout and how to get back on track. REGISTER HERE Back to our regularly scheduled programming - Burnout is a real thing. For some reason, there is a preconceived notion that strength coaches and personal trainers need to be …
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Discover Our First FREE Plan for Coaches: The Xplorer Plan
Are you ready to invest in and grow your personal training business? With TrueCoach, you’ll upgrade your PT experience with a software that handles admin, client management, metrics, goals, programming and more—all in one easy-to-use platform. And now, you experience the time-saving benefits of TrueCoach by getting started with our Xplorer Plan an option that is 100% free for coaches with one active client. …
New! Discover Coach Profiles: Onboard and Convert More Clients
Ready to start generating more leads, convert more clients, and put your business out there in one simple, easy-to-manage place? Set up your Coach Profile—our latest marketing tool for coaches. Free for TrueCoach users, Coach Profiles are personal landing pages you can create and tailor specifically to your business. Easily design a landing page for your leads with all of your business information: you can add …
New Exercise Spotlight: Side Plank Crunch
Once in a while, you come across an exercise that just makes sense. The Side Plank Crunch is one of those exercises. There’s a ton of benefits with this exercise since it targets several key qualities and skills related to strength and performance. The biggest challenge you’ll face in this movement is maintaining a static position on the bottom side of your body while the top side of your body is performing a …
How to: Deadlift
The deadlift exercise, to some, is considered the king of all exercises. When performed with proper technique and form, there is no debate that the deadlift exercise helps you build full-body strength with a primary focus on the posterior chain of the body (hamstrings, glutes and back). However, most folks miss the boat when it comes to proper execution of technique and form. If you really want to dial in …
How To: Bench Press
The bench press is the exercise that everyone thinks of every Monday when they’re going to the gym. In short, it’s a gym classic. It’s known for helping people develop massive upper body strength, muscle and power, primarily in the chest and shoulders. The best part? It’s as simple as pressing weight off of your chest. The challenge though is that most people leave a lot on the table in terms of getting the …
Built On Fitness Show Episode 4 Show Recap: The Rise of Tech + Crisis Communication
Since the onset of the global pandemic, tech has taken over. Companies like Peloton, Mirror, and Tempo have made it easy and fun to train from your living room. And it begs the question: Should brick-and-mortar studio owners be worried that at-home training will put them out of business? Both Stu and Raechel don’t think so. But they do advise studio owners to take out their pen and paper, and do some big-time …
Built On Fitness Show Episode 3 Show Summary: Sales Strategies
“Great salespeople are relationship builders who provide value and help their customers win.” – Jeffrey Gitomer One thing’s for sure: Your studio can have the best marketing, the best service, the best staff, and the best experience available; but if you can’t close a sale, you’re not going to be around long enough to show the world how great your brand is. If the sales process at your studio needs …
Built On Fitness Show Episode 2 Recap: Strategies for Client Engagement and Acquisition
Client acquisition and engagement has never been more difficult. COVID has pushed studio owners into a virtual fitness world, and the rules of engagement online are different than in-person. But if you learn how to masterfully engage with your clients and acquire new ones in the middle of a pandemic, just think of how ahead your studio will be (and how great you’ll feel) when the doors reopen and the sun shines …
The Reality of Running a Health & Fitness Business in 2021
The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …