I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
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7 Things I Wish I Did Earlier In My Career
No successful path is unobstructed. If I were asked, “What would I do differently in my career?”, my first answer would be, “nothing”. Often the very problems along the way created the opportunity and inspiration for breakthroughs, brand growth, and financial reward. Not to mention the potential butterfly effect of altering the space time continuum and some Ashton Kutcher style hemorrhaging through my face. But as a …
What COVID-19 Taught Us: Why You Need To Build Your Personal Brand
Just when we thought we were knee deep already in the digital age, 2020 has shown us that technology is both the present and the future. With the spread of COVID-19, businesses of all types have moved online and have employees working from home. I even have some friends whose business is choosing not to renew the lease on their building to save money, as they realized they can be sustainable with the company working …
6 Survival Tips for Remote Coaches to Keep Their Business Alive and Well
Hopefully you’ve found a way to keep yourself occupied at home during the COVID shutdown. Just as importantly, hopefully you’ve also found a quarantine fitness routine to keep you healthy and vibrant while all the gyms are closed. As a trainer and fitness professional, remember that all your clients are experiencing the same feelings of frustration as you are, perhaps even more so because they feel lost at home …
5 Ways to Optimize Your Social Media Usage During Quarantine
Offices are closed, gyms are shut down, and people are isolated at home. If there were ever a time for people to incessantly scroll through Instagram, Twitter, and Facebook, we’re living in it. You too have probably found yourself spending more time on social media than you have in the last few months. This could be a solid opportunity for you to maximize on this increase of social media usage and grow your remote …
How To Keep A Strong Relationship With Your Online Clients During COVID-19
Now more than ever it’s important to make your clients feel like they’re actual human beings—not just another number. Human interaction is severely limited as we’re all stuck inside because of the COVID-19 shutdown. We don’t see our work friends. We definitely don’t get to go to the gym. And because your clients are active people like you who are invested in their health and wellbeing, they’re feeling the weight of …
6 Tips to Be Better at Time Management and Content Strategy
There is nothing I hate worse than someone telling me they didn’t do something because they were too busy. I’m not saying you’re not busy, but blaming your inactivity on being busy assumes that nobody else is as busy as you are—and that couldn’t be further from the truth. I hate to be the one to break this to you, but: Everyone is busy. You are not special. With that being said, how are you supposed to …
These Are the 5 Ways You’re Losing Money as a Trainer — and How to Fix It
When you’re a trainer in the fitness industry, you don’t exactly spend the first few years rolling in cash. In fact, it’s probably more accurate to say you’re struggling to gain clients, retain them, and keep your business afloat. This is just as true for independent trainers as it is for trainers who work at a local gym or health club. If this sounds familiar, don’t worry, we’re going to help you out. One …
The Most Common Financial Problems Independent Trainers Face and How to Solve Them
Let’s get the obvious out of the way. Trainers don’t exactly have the most lucrative job in the world. If we wanted to get rich, we would’ve gone to school for something like aerospace engineering, right? Being a personal trainer doesn’t automatically mean you’ll make a ton of money — but that doesn’t mean it’s not possible to generate great wealth from a career you love. There are plenty of ways to increase your …
How Much Should I Care About Social Media?
Let’s get the obvious out of the way: social media can be overwhelming. It takes a lot of brain power to think about what you should post, how often, at what time, etc. In fact, there are so many moving pieces that it’s easy to sit and overthink how you want to portray your brand, whether you should build a following around motivation or education, and how to encourage more engagement on your page. You might …