“Great salespeople are relationship builders who provide value and help their customers win.” – Jeffrey Gitomer One thing’s for sure: Your studio can have the best marketing, the best service, the best staff, and the best experience available; but if you can’t close a sale, you’re not going to be around long enough to show the world how great your brand is. If the sales process at your studio needs …
Imagine waking up today after being in a year-long coma and heading out into the world: What’s with hand sanitizer everywhere? What do you mean only four people are allowed in the elevator? What’s up with the stickers on the ground everywhere? Why do I have to workout in a designated box? What do you mean you’re working out at home because you’re scared to go to the …
I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
Your email list is one of the most powerful weapons you have in your arsenal. While it’s great to have a large social media following, at the end of the day, Instagram and Facebook control the rules and change the algorithm so often it’s hard to keep up. You might have 100,000 followers on a particular platform but that doesn’t necessarily mean you can convert many of those into paying clients. Your email …
Now that things are getting back to normal, there will be a lot of changes with your fitness business. Clients’ needs will change—they probably want to go back to weightlifting and leave bodyweight behind for a little while—as will their schedule and stress levels. A lot will change for you as well. Your workload will look different as well and you’ll have to readjust the way you serve your …
Pretty much every person in the fitness industry has run into a wall when it comes to getting new clients. You have Facebook and Instagram, but posting every single day doesn’t work. You can’t afford ads and you don’t know how to make them yourself. None of your in-person clients switched over to remote coaching. What are you to do? The hardest part about the fitness industry is that in order to get enough reps …
Hopefully you’ve found a way to keep yourself occupied at home during the COVID shutdown. Just as importantly, hopefully you’ve also found a quarantine fitness routine to keep you healthy and vibrant while all the gyms are closed. As a trainer and fitness professional, remember that all your clients are experiencing the same feelings of frustration as you are, perhaps even more so because they feel lost at home …
How To Communicate With Your Clients About Their Training Program I used to try and get clients to care about what I cared out: the science behind things. I would talk to them as if they were training to become personal trainers. I’d blabber on and on about all the concepts that got me excited! Most clients ignored me, some pretended to care, and a very small percentage fed my bias by being super …
Are you a trainer that hates the sales part of the job? Are you wondering how to grow your business without seeming like a polyester-suit-wearing, used car salesperson? If you don’t want to come off as painfully salesy, then I suggest you better learn how to tell your personal story. Humans are attracted to narrative by nature. We use storytelling in nearly every aspect of our communication and it’s been a …
I recently sat down with Angelo Sisco from O’Hare Crossfit and The Alpha Hippie Podcast to talk about all things fitness and business. Watch the full interview here and read the show notes below. Show Notes At the top of the interview, Angelo relays his many business ventures. This includes… O’Hare Crossfit, a gym with over 200 membersConquer an online coaching app for Crossfit …
