We get it — you’re over the early mornings, late nights, and split shifts. You’re tired of working weekends and missing fun nights out with your friends and family, and you dream of taking a vacation and unplugging. You want to pay all your bills at once rather than asking a client to purchase early so you have the cash to eat something other than top ramen. Or maybe you’re just ready to take coaching from a hobby to …
Are you tired of endlessly searching the depths of YouTube to find the perfect demo video that shows your clients how to execute certain movements? Or, even worse, maybe you can never even find exactly what you are looking for? Well, look no further. Now is the perfect time to start uploading your own video library to TrueCoach! We know what you’re thinking — but doesn’t TrueCoach have a stock library of videos …
Do These 4 Things to Improve Your Website and Boost Your Brand We live in a digital world where it’s essentially impossible to run a fitness business without having some kind of online presence. That naturally includes social media — Instagram, YouTube, Facebook, etc. — but also most certainly includes a website. When you’re a personal trainer or gym owner, though, these types of housekeeping matters can feel like …
The internet contains a vast amount of information in the realm of health and fitness. As a trainer or gym owner you’ve probably had many clients come to you with questions about things they’ve read online. They wonder if the keto diet is worth trying, if lifting heavy will make them look “bulky,” if they can train twice a day without their body deteriorating, etc. Some of the questions they come to you with make you …
Whether you’re an online-only coach or you manage a hybrid between in-person and online training, gaining new clients and maintaining the ones you already have is the most important element of being a personal trainer. Yes, programming is important and yes, certifications are important, but at the end of the day, if you don't have enough clients paying for your services you will not be able to sustain yourself in …
You’re a good trainer. You’re attending certifications, networking, and the clients you have are seeing big results. But you’re having trouble landing new clients and you don’t want to sound like a used car salesman when promoting your services. Sound familiar? We’re not here to lie to you and pretend you’re just facing some bad luck. There might be something broken in your process. But don’t worry — the quicker …
I'm a firm believer that individual design is something every coach and gym owner needs to become familiar with. If implemented correctly, it can help you increase your revenue, employ more coaches, and ultimately create fitter clients. 1. Increase Revenue (support the business) With individual design as a service offering within your group fitness-based microgym, you have strategically placed …
True 1-to-1 personal training is here to stay and the coaches, gyms, and fitness professionals embracing this today are experiencing some impressive results, increasing client engagement and retention, and in some cases 3X'ing and 4X'ing their revenue in the process. Delivering 100% individualized personal training programs for all of your clients doesn't have to be a nightmare, if you've got the right systems and …
When a gym swings opens its doors for the first time to the public, the ideal outcome is a membership base large enough to sustain the facility’s success and eventual growth. For the purposes of this post, let’s imagine that the gym in question is a CrossFit location. We recognize that the below principles can apply across a range of small coaching businesses and gyms. Obstacles for Gym Owners CrossFit gyms make …
The TrueCoach team continues to grow! This week we'd like to introduce you to Emilie Hester, full-stack web developer, former gym owner, and the latest addition to TrueCoach. How did you first get into Software Development? Growing up I was constantly following my computer nerd older brother around wanting to do whatever he was doing, even when that included things like using his Commodore 64 to try to hack into …
