What is it about public speaking that is so damn scary? Public speaking is a base function of nearly every career, industry, and job, yet all around the world, humans’ greatest fear is standing up in front of other humans and talking. Why is it such a big fear? Don’t we all have to do it at some point or another? No matter how much you might try to convince yourself otherwise, there’s no denying that you get the …
personal trainer
Less Science, More Purpose
How To Communicate With Your Clients About Their Training Program I used to try and get clients to care about what I cared out: the science behind things. I would talk to them as if they were training to become personal trainers. I’d blabber on and on about all the concepts that got me excited! Most clients ignored me, some pretended to care, and a very small percentage fed my bias by being super …
Your Personal Story Matters in Your Fitness Business—Here’s How to Tell It
Are you a trainer that hates the sales part of the job? Are you wondering how to grow your business without seeming like a polyester-suit-wearing, used car salesperson? If you don’t want to come off as painfully salesy, then I suggest you better learn how to tell your personal story. Humans are attracted to narrative by nature. We use storytelling in nearly every aspect of our communication and it’s been a …
Going Beyond the Basics When Assessing Your Clients
In the world of training and performance, being able to give athletes and clients the most individualized care is what you should strive for. Even when working in a group setting or through a digital platform, you should still understand your clients’ need to get the most out of the time they’re training with you. True individualization of a program starts with a thorough assessment of how a client moves and what …
5 Tips to Gain More Time and Freedom as an Online Coach
If you’re currently an online coach or want to be, I bet it has something to do with wanting freedom, flexibility, and autonomy. Gone are the days of punching a clock, answering to someone else, or working for things you don’t believe in. You now have the power to create your own schedule, do work that matters, and change the world! There’s just one caveat: with this newfound freedom comes great …
How To Overdeliver To Your Clients With Added Value Using TrueCoach
Quite often we look at the implementation of an online programming platform with blinders on. Yes, programming platforms can provide you with a brand-new revenue stream and allow you to reach a market outside your current radius and deliver programming in a remote manner. But how can we use online programming platforms to improve our current products/systems—and even add value to them? That’s what we’re …
5 Pieces of Advice Every New Trainer Should Know
In today’s world, gaining social media fame can seem like the equivalent to winning the lottery. You can find children reviewing their toys on YouTube as if they’re experts and adults are quitting their day jobs to be travel photographers, online fitness enthusiasts, or food bloggers. Gone are the days where you pick a job, work in that field for 30 years, and retire. Just as society is changing, so is the personal …
Why Exercise Progressions and Regressions Are Crucial For Your Training Program
When your client walks through the door, you never know what unexpected issue they may show up with. Whether they’re feeling sore and lethargic or caffeinated and chomping at the bit to do more than their regularly scheduled programming, you need to be prepared to give them the proper training they need for that specific day. One of the best ways to adapt the day's training program is by having a broad and …
Want to Prevent a Dip in Business During the Holidays? These 3 Tips Will Get You There
It’s the most wonderful time of year – well, for most people anyway. While you, on the other hand, might be asking yourself every year, “Why does my training business dip in the winters?” Or maybe your clientele base is dipping in the summers every year. No matter what season it may be, it can be a very frustrating thing to endure as a business owner. We know clients tend to go on vacation with their families in the …
These Are the 5 Ways You’re Losing Money as a Trainer — and How to Fix It
When you’re a trainer in the fitness industry, you don’t exactly spend the first few years rolling in cash. In fact, it’s probably more accurate to say you’re struggling to gain clients, retain them, and keep your business afloat. This is just as true for independent trainers as it is for trainers who work at a local gym or health club. If this sounds familiar, don’t worry, we’re going to help you out. One …