The average lifespan of a personal trainer is six months. I’m not great with math, but that isn’t very long. Is our industry leaving personal trainers unprepared to handle an overworked, stressed-out, traumatized, malnourished, and under slept population? If we examine how we typically attract people to our industry, a lot of marketing looks like this: “Do you have a passion for fitness? Become a personal …
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5 Tips to Reopen Your Gym Safely
We’re all eager to get back into the swing of things and get back into our normal routine. This is especially true for gym owners who want to open up their business again so they can provide a health service for all their loyal clients, as well as pay their bills and feed their families. This has certainly been a difficult time for all of us, especially the small business owners. But even though we’re all ready to …
Create Your Coaching Checklist
Do you know why your clients hired you as a coach? They need your guidance, they need direction on how to do something they know is important (working out) but don’t know how to do themselves. Guidance doesn’t come in the form of a spreadsheet or an app with a list of exercises. They know that already. And they didn’t hire you to invent new exercises. They hired you to: Tell them WHAT exercises they should be …
How to Survive the COVID Shutdown—Straight From a Personal Trainer in China
We are certainly living in strange times. Many once-bustling cities in the US seem like a ghost town. Businesses are closed, work is suspended, and everyone is seeing their fitness routine seriously disrupted. If it’s this bad in America, do you ever wonder what’s going on in the rest of the world? Especially in China? Sam Pogue, Vice President of Brand at TrueCoach, sat down for a conversation with Erwin …
How The Cares Act Could Help Your Fitness Business
The COVID-19 shutdown has posed great challenges for many people and everyone is feeling the pain. If you’re a gym owner, personal trainer, group fitness instructor, or someone in-between, you could be facing the prospect of tough financial times right about now. We may have some good news for you. We’ve included a collection of resources below that will help you navigate the Cares Act, new legislation passed on …
Here’s How to Seamlessly Transition to Online Coaching
The coronavirus has scared a lot of people out of the gym, to say the least. People are not messing with the COVID-19—and you might be feeling the brunt of this if you’re a fitness professional. For those of you who have a business that’s mostly or entirely in person, this might be your worst nightmare. All of a sudden you are no longer able to train people face-to-face and that project of turning your business …
Is It Really Worth Paying For Another Certification?
Whether you’re new to the fitness scene or you’ve been around for a while, there will inevitably be a moment when you have to ask yourself if it’s time to get another certification under your belt. Taking a new certification course is certainly an investment. Most of them cost anywhere between $1,500-$3,000. And when your business isn’t exactly thriving and you’re not raking in tons of money (yet, anyway), you have …
The Ultimate Onboarding Program That Creates Your Best Clients
Our 85-year-old client Ernie doesn’t come to the gym by choice. Instead of following our instructions, he goes around and asks people if they come to the gym of their own free will. He finds it hard to believe that he’s the only one training without a choice. However, when I show fitness coaches our onboarding process, they are just as shocked as Ernie: "How do you make your clients agree to …
6 Tips to Be Better at Time Management and Content Strategy
There is nothing I hate worse than someone telling me they didn’t do something because they were too busy. I’m not saying you’re not busy, but blaming your inactivity on being busy assumes that nobody else is as busy as you are—and that couldn’t be further from the truth. I hate to be the one to break this to you, but: Everyone is busy. You are not special. With that being said, how are you supposed to …
How To Help Your Clients Set Accurate and Attainable Goals
I believe Michael Cazayoux said it best: “The coach is the steward of the client’s dreams.” That means that your main objective is to help your clients reach their goals. The fitness industry is filled with a lot of white noise these days. There are endless resources, certifications, and training methodologies that make it easy to become obsessed with the number of exercises, sets, and reps to use in organizing …