A positive outlook on new marketing strategies brought to light by the pandemic. In the latest Built on Fitness episode, Stewart and Mandy, both gym owners in North Carolina and Virginia respectively, delve into the successes and setbacks of their gyms. The reopening phase of the pandemic offered new opportunities for both gym owners, while Mandy has seen top numbers in March 2021, Stewart has noticed a lull …
The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …
The fitness industry has taken a big hit during the last several months. Like many studio owners, you might be wondering how to keep your studio thriving during this difficult moment in history. The first step, studio owners, is to keep the clients you have. Retention is of the utmost importance right now. We’ve got a lot of thoughts on how to retain your members and keep them engaged. (And we’ve …
TrueCoach can give you the technological edge in your local community to connect with clients in a way your competitors can’t. Every once in a while, a technology comes around that changes the way we do business or live our lives. Technologies like Uber which allowed people all over the world to take control of their local travel needs, or Airbnb that changed the vacation rental market forever. …
2020 was a heck of a year! On March 13th my family and I just closed on our brand-new home. We were so excited for our new future. On March 16th total lockdown and all my business forced to close. Terrified would be a gross understatement. Like most of the world's gym owners we were not truly prepared for the pandemic. Let alone that it would last this long. We had to …
