If you have been working with clients for a while, you have probably encountered more than a handful who are interested in tracking their macros. Perhaps they have even asked you to tell them exactly how many grams of protein, carbohydrates and fat to eat each day. Sidenote: This isn’t about debating whether macro counting can help people reach their goals. Of course it works, which is why many high level …
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5 Tactics to Get Your Clients More Engaged with their Program Design
While some clients are easy—they’re 100 percent committed and their compliance with their training program reflects this—these people are the minority. Most people need your help to be more compliant and feel more connected to their program. Here are five ways to help you do this as a coach: 1. Consistency is key The long and the short of it is, “the delivery of program design should be consistent,” …
7 Sales Tips for Remote Coaches
Imagine waking up today after being in a year-long coma and heading out into the world: What’s with hand sanitizer everywhere? What do you mean only four people are allowed in the elevator? What’s up with the stickers on the ground everywhere? Why do I have to workout in a designated box? What do you mean you’re working out at home because you’re scared to go to the …
7 Marketing Tips for Remote, Individual Program Design Coaches
So you have the technical skills to design effective individualized training programs for remote clients of all fitness levels, with diverse goals, needs and training histories. The problem is these hypothetical people don’t even know you exist… Though Instagram might make it seem like every fitness coach out there has it all figured out, the reality is most qualified coaches are better at coaching than …
4 Steps to Assessing Clients
One of the biggest mistakes people make with remote coaching is not taking the time to accumulate enough data about your clients before you start building out their programs in an app like TrueCoach. As OPEX CCP coach Georgia Smith explained, “If you’re not doing thorough assessments with your clients, you’re ultimately just guessing when you design their programs.” In other words: Assess, Don’t …
Pandemic Leads Gyms to Use TrueCoach and Adopt an OPEX-Model: And They’re Stoked About it
When one door closes, another opens: Never had this saying been more true than when you consider how the fitness industry has been thrown for a loop because of the global pandemic. Overnight, the door closed on crowded gyms and 25-person bootcamps and group classes—the bread and butter for many gyms. This has caused many small gyms to abandon old ways and adopt a more OPEX-style model—one that replaces generic …
6 Tips to Keep Growing Your Business During COVID Quarantine
There are a lot of unknowns right now in the fitness world. Not only do we not know when our gyms will reopen, but it’s difficult to know how the industry will change after quarantine is over. No need to stress over the future, though. The best you can do as a trainer, coach or gym owner is to keep building your business the best you can and stay positive about the future. To give you some perspective, Sam …
7 Mistakes Online Coaches Shouldn’t Make, According to the COO of OPEX
Pretty much all in-person fitness businesses are shut down during the COVID-19 outbreak. Gyms, CrossFit boxes, physical therapy facilities, health clubs—they’re all closed, which means all the trainers, coaches, and gym owners out there are facing tough times. For many trainers, that means having to pursue some remote coaching options in order to continue bringing in a paycheck. But easier said than done, …
Certification Review: OPEX CCP
The missing component with most fitness education systems is, they exclusively focus on how to train well and they’re very science-vocabulary heavy, but that’s about it. The downfall in most coaches doesn't lie in their ability to name exercises and create programming, but rather in their ability to onboard and retain clients, which at the end of the day is the root of this industry. The OPEX CCP Course is …
How To Grow Your Revenue With Individual Design
I'm a firm believer that individual design is something every coach and gym owner needs to become familiar with. If implemented correctly, it can help you increase your revenue, employ more coaches, and ultimately create fitter clients. 1. Increase Revenue (support the business) With individual design as a service offering within your group fitness-based microgym, you have strategically placed …