We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we …
online coaching business
The World Has Changed and So Have the Rules for New Online Coaches
“You can’t train online unless you’ve coached in person for four years.” Maybe you’ve heard or read trainers make this or similarly arbitrary proclamations. These statements only serve to gain echo chamber applause. As a newer trainer, did this ever help you? For the sake of this discussion, let’s define “newer” trainer as anyone in the earlier stages of their career who is developing basic coaching, movement, …
6 Pieces of Advice from a CEO Who Runs a Successful Online Coaching Business
We have all been through some pretty big changes over the last couple months. If you’re in the fitness business, you’ve probably had to make some shifts in the way you generate income, train your clients, and build your brand. It’s likely that you’ve run into some roadblocks along the way. You might even be feeling defeated or a little discombobulated about how to move forward. Don’t worry—you’re not …
5 Ways to Boost the Human Relationship You Have With Your Clients
Remote coaching can feel like a completely different game than training in person. In fact, some people absolutely hate remote coaching when they first start. We get that it can be frustrating, but don’t throw in the towel so quickly. Remote coaching is far from easy but there are some principles and systems you can apply that will make it easier to be an excellent trainer for your online …
5 Clear Steps to Getting More Clients Today
Pretty much every person in the fitness industry has run into a wall when it comes to getting new clients. You have Facebook and Instagram, but posting every single day doesn’t work. You can’t afford ads and you don’t know how to make them yourself. None of your in-person clients switched over to remote coaching. What are you to do? The hardest part about the fitness industry is that in order to get enough …
5 Ways to Optimize Your Social Media Usage During Quarantine
Offices are closed, gyms are shut down, and people are isolated at home. If there were ever a time for people to incessantly scroll through Instagram, Twitter, and Facebook, we’re living in it. You too have probably found yourself spending more time on social media than you have in the last few months. This could be a solid opportunity for you to maximize on this increase of social media usage and grow your remote …
Building an Online Community That Makes People Stay
With the future so uncertain, how is a gym supposed to make plans for what to do with their business? When will gyms even be allowed to reopen? Four weeks ago I thought that living in good ole Lexington, Kentucky, was finally going to pay off. It has a tiny airport with little traffic, and it doesn’t attract tourists. I believed we wouldn’t have to worry about COVID-19. We had zero intention of closing …
How To Keep A Strong Relationship With Your Online Clients During COVID-19
Now more than ever it’s important to make your clients feel like they’re actual human beings—not just another number. Human interaction is severely limited as we’re all stuck inside because of the COVID-19 shutdown. We don’t see our work friends. We definitely don’t get to go to the gym. And because your clients are active people like you who are invested in their health and wellbeing, they’re feeling the weight of …
How to Grow Your Online Business During the COVID Shutdown: Tips From a Professional
We’re living in unusual times. You’re probably not able to train your clients as usual, the gyms are closed, and you might even be watching your business dwindle before your eyes. If you’re feeling stressed out, we feel your pain. But if you’re going down a rabbit hole of worse-case-scenario thoughts, stop while you’re ahead. This doesn’t have to be a disaster for your fitness business. Think of this as an immense …
The Questions You Should Be Asking Yourself During the COVID-19 Quarantine
Gyms are closed. Most non-essential businesses are shut down. Everyone is at home, mostly bored and out of work. But that doesn’t mean that now is the time to be lazy. Even if you’re a trainer who isn’t able to train anyone in person, that doesn’t mean you can’t get some work done at home, keep a good relationship with your current clients, and prepare your fitness business for what’s ahead. Constantly check in with …