If you’re reading this, you’re a coach who loves working with people and you’re looking to build your online business. The problem is you don’t know where to start. Deciding which services you should provide online is a lot like choosing your favorite ice cream at Baskin Robbins. With so many options, it can be an overwhelming task. While there’s no “blueprint” or “one-size-fits-all” prescription when it …
online coaching business
4 Ways to Stand Out in the Fitness Industry and Land New Clients
I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
The Changing Landscape Of Fitness And What That Means For The Coach
We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we are …
The World Has Changed and So Have the Rules for New Online Coaches
“You can’t train online unless you’ve coached in person for four years.” Maybe you’ve heard or read trainers make this or similarly arbitrary proclamations. These statements only serve to gain echo chamber applause. As a newer trainer, did this ever help you? For the sake of this discussion, let’s define “newer” trainer as anyone in the earlier stages of their career who is developing basic coaching, movement, …
6 Pieces of Advice from a CEO Who Runs a Successful Online Coaching Business
We have all been through some pretty big changes over the last couple months. If you’re in the fitness business, you’ve probably had to make some shifts in the way you generate income, train your clients, and build your brand. It’s likely that you’ve run into some roadblocks along the way. You might even be feeling defeated or a little discombobulated about how to move forward. Don’t worry—you’re not …
5 Ways to Boost the Human Relationship You Have With Your Clients
Remote coaching can feel like a completely different game than training in person. In fact, some people absolutely hate remote coaching when they first start. We get that it can be frustrating, but don’t throw in the towel so quickly. Remote coaching is far from easy but there are some principles and systems you can apply that will make it easier to be an excellent trainer for your online clients. To help you …
5 Clear Steps to Getting More Clients Today
Pretty much every person in the fitness industry has run into a wall when it comes to getting new clients. You have Facebook and Instagram, but posting every single day doesn’t work. You can’t afford ads and you don’t know how to make them yourself. None of your in-person clients switched over to remote coaching. What are you to do? The hardest part about the fitness industry is that in order to get enough reps …
5 Ways to Optimize Your Social Media Usage During Quarantine
Offices are closed, gyms are shut down, and people are isolated at home. If there were ever a time for people to incessantly scroll through Instagram, Twitter, and Facebook, we’re living in it. You too have probably found yourself spending more time on social media than you have in the last few months. This could be a solid opportunity for you to maximize on this increase of social media usage and grow your remote …
Building an Online Community That Makes People Stay
With the future so uncertain, how is a gym supposed to make plans for what to do with their business? When will gyms even be allowed to reopen? Four weeks ago I thought that living in good ole Lexington, Kentucky, was finally going to pay off. It has a tiny airport with little traffic, and it doesn’t attract tourists. I believed we wouldn’t have to worry about COVID-19. We had zero intention of closing …
How To Keep A Strong Relationship With Your Online Clients During COVID-19
Now more than ever it’s important to make your clients feel like they’re actual human beings—not just another number. Human interaction is severely limited as we’re all stuck inside because of the COVID-19 shutdown. We don’t see our work friends. We definitely don’t get to go to the gym. And because your clients are active people like you who are invested in their health and wellbeing, they’re feeling the weight of …