I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
Now that things are getting back to normal, there will be a lot of changes with your fitness business. Clients’ needs will change—they probably want to go back to weightlifting and leave bodyweight behind for a little while—as will their schedule and stress levels. A lot will change for you as well. Your workload will look different as well and you’ll have to readjust the way you serve your …
Our 85-year-old client Ernie doesn’t come to the gym by choice. Instead of following our instructions, he goes around and asks people if they come to the gym of their own free will. He finds it hard to believe that he’s the only one training without a choice. However, when I show fitness coaches our onboarding process, they are just as shocked as Ernie: "How do you make your clients agree to …
