It's awesome that you're doing what you love: helping people to become fitter, healthier versions of themselves! Designing training programs is a challenging reward. Working out alongside your clients is fun and invigorating. Asking them to refer you to their friends and family... now that can be a different story. For some people, it may come easy, but for others, it's just plain awkward and intimidating. Being …
Social media is but one tool in the toolbelt of great marketing. It should not be the only tool used. This would be like your contractor showing up to build your house with only a hammer. Extremely useful, but building a house aka your overall marketing strategy, needs many more tools. Why do so many gym owners and fit-pros rely so heavily on social media? The answer…It’s easy. Instant …
So you have the technical skills to design effective individualized training programs for remote clients of all fitness levels, with diverse goals, needs and training histories. The problem is these hypothetical people don’t even know you exist… Though Instagram might make it seem like every fitness coach out there has it all figured out, the reality is most qualified coaches are better at coaching than …
I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
If you want to become an expert, and a successful coach, it’s going to take more than just staying up to date on the best training principles and getting your clients results. The one thing they never taught you in school or throughout any of your certifications is the multiple roles you will hold as a coach. Many of you will also be an entrepreneur, run the finances of your business, as well as be the head of …
Just when we thought we were knee deep already in the digital age, 2020 has shown us that technology is both the present and the future. With the spread of COVID-19, businesses of all types have moved online and have employees working from home. I even have some friends whose business is choosing not to renew the lease on their building to save money, as they realized they can be sustainable with the company working …
Your email list is one of the most powerful weapons you have in your arsenal. While it’s great to have a large social media following, at the end of the day, Instagram and Facebook control the rules and change the algorithm so often it’s hard to keep up. You might have 100,000 followers on a particular platform but that doesn’t necessarily mean you can convert many of those into paying clients. Your email …
Now that things are getting back to normal, there will be a lot of changes with your fitness business. Clients’ needs will change—they probably want to go back to weightlifting and leave bodyweight behind for a little while—as will their schedule and stress levels. A lot will change for you as well. Your workload will look different as well and you’ll have to readjust the way you serve your …
The world was just turned upside down and the world of small business and even big business will be different from here on out. As we all set our sights on taking our business online, never forget that the online business world is so powerful that it was able to take down one of the most historical brands to ever exist—Sears. Sears used to be the largest retailer in the world and at one point, they were the retailer. …
Pretty much every person in the fitness industry has run into a wall when it comes to getting new clients. You have Facebook and Instagram, but posting every single day doesn’t work. You can’t afford ads and you don’t know how to make them yourself. None of your in-person clients switched over to remote coaching. What are you to do? The hardest part about the fitness industry is that in order to get enough reps …
