Social media is a powerful tool all business owners should take advantage of. It doesn’t have to be scary or daunting, but not using it can be detrimental to your training business. As of May 2022, more than 1 billion people worldwide use Instagram monthly. Of those users, more than 1/3 are Millennials and Gen Z, who rank Instagram their go-to platform even over Tik Tok. If you’re not well-versed in Instagram, it’s …
Instagram is action-packed with information, news, updates, media, posts, etc. Quite frankly, it can become overwhelming at times, which makes it important to be able to sift through and find what is most useful to you. If you’re a personal trainer or strength coach, I’d imagine that you use Instagram primarily for two reasons: to learn more about other people doing awesome stuff in the field and to have a …
Large social media followings are often dismissed as the domain of sleazy fitness influencers. But like it or not, human brains see the size of your following as a metric of credibility in our world. We have two choices: pointlessly complain about people with large followings who share bad information, or learn how reputable fitness professionals built their following and so we can better compete for …
Let’s get the obvious out of the way: social media can be overwhelming. It takes a lot of brain power to think about what you should post, how often, at what time, etc. In fact, there are so many moving pieces that it’s easy to sit and overthink how you want to portray your brand, whether you should build a following around motivation or education, and how to encourage more engagement on your page. You might …
