Experienced in-person coaches are often victims of our own success. Entrenched thinking and behavior which served our success in-person leaves us struggling to adapt to technology-driven changes and opportunities in our industry. We’re often slow or unable to move at all into online coaching. We believe we can’t replicate the in-person experience and aren’t willing to compromise on our process. We’ve worked this way …
fitness business
5 Tips to Choosing the Right Mentor to Help You Grow Your Fitness Business
You’ve probably heard the saying, “No man is an island.” There is a lot of truth to this statement. While we like to think we can do it all on our own, the hard truth is that we need help sometimes. In fact, we probably need help more often than we like to admit. This is especially true in the health and fitness industry. Think of the person you look up to most in the fitness world—whoever they are, I can guarantee …
The Changing Landscape Of Fitness And What That Means For The Coach
We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we are …
Follow These 4 Tips to Bring in New Clients After Quarantine Is Over
Now that things are getting back to normal, there will be a lot of changes with your fitness business. Clients’ needs will change—they probably want to go back to weightlifting and leave bodyweight behind for a little while—as will their schedule and stress levels. A lot will change for you as well. Your workload will look different as well and you’ll have to readjust the way you serve your …
Pandemic Leads Gyms to Use TrueCoach and Adopt an OPEX-Model: And They’re Stoked About it
When one door closes, another opens: Never had this saying been more true than when you consider how the fitness industry has been thrown for a loop because of the global pandemic. Overnight, the door closed on crowded gyms and 25-person bootcamps and group classes—the bread and butter for many gyms. This has caused many small gyms to abandon old ways and adopt a more OPEX-style model—one that replaces generic …
5 Tips to Reopen Your Gym Safely
We’re all eager to get back into the swing of things and get back into our normal routine. This is especially true for gym owners who want to open up their business again so they can provide a health service for all their loyal clients, as well as pay their bills and feed their families. This has certainly been a difficult time for all of us, especially the small business owners. But even though we’re all ready to …
7 Nuggets of Advice to Keep Growing Your Business
Not every trainer you know has the perfect success story from the very beginning of their career. In fact, we can guarantee that nearly all of your fitness role models have been through some serious challenges when they started out. All of the obstacles they fought through were exactly what brought them to the success they have today. Hopefully this serves as some encouragement to all the gym owners and coaches out …
Future Lessons for Fit Pros
You can learn from anyone, from anything, and at any time. This is true now more than ever. Consider this: We’ve had to step out of our comfort zone as in-person strength coaches, personal trainers, and fitness professionals. No more high-fives, fist bumps, or congratulatory pats on the back with our athletes and clients. No more being able to spontaneously chat, interact, and catch up. This is all …
6 Tips to Keep Growing Your Business During COVID Quarantine
There are a lot of unknowns right now in the fitness world. Not only do we not know when our gyms will reopen, but it’s difficult to know how the industry will change after quarantine is over. No need to stress over the future, though. The best you can do as a trainer, coach or gym owner is to keep building your business the best you can and stay positive about the future. To give you some perspective, Sam …
6 Pieces of Advice from a CEO Who Runs a Successful Online Coaching Business
We have all been through some pretty big changes over the last couple months. If you’re in the fitness business, you’ve probably had to make some shifts in the way you generate income, train your clients, and build your brand. It’s likely that you’ve run into some roadblocks along the way. You might even be feeling defeated or a little discombobulated about how to move forward. Don’t worry—you’re not …