TrueCoach can give you the technological edge in your local community to connect with clients in a way your competitors can’t. Every once in a while, a technology comes around that changes the way we do business or live our lives. Technologies like Uber which allowed people all over the world to take control of their local travel needs, or Airbnb that changed the vacation rental market forever. …
covid-19
Scaling Your Gym Business During the Pandemic
2020 was a heck of a year! On March 13th my family and I just closed on our brand-new home. We were so excited for our new future. On March 16th total lockdown and all my business forced to close. Terrified would be a gross understatement. Like most of the world's gym owners we were not truly prepared for the pandemic. Let alone that it would last this long. We had to …
Adapting Your Programming for Your Remote Clients
If you took a snow globe and shook it up, you would not expect the individual, very small flakes to land in the same exact place they laid a few seconds ago. The figurine in the center would remain still, yet everything around them would be displaced. Similarly, if a person’s life was shaken up from the way it was earlier in 2020, you wouldn’t expect many pieces of their lives to be the same. They’d be …
6 Reasons To Stay In The Fitness Industry
Have you ever stressed over the security and stability of your personal training income? Even before COVID-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never been a better time to stay in the fitness industry. Expect Short Term Decline in Supply of …
Notes from an Athletic Trainer: Injury Prevention Considerations When Returning to a Sport After Quarantine
This year has thrown all of us off of our typical routines. Athletes that were once on a perfectly periodized, year-round program found their in-season programs rapidly changed to off-season, at-home programs this year. Our bodies are more than capable of adapting to these changes, but not without educated coaches and trainers. With the new reopening progression, athletic trainers are cringing at the …
Adjusting Training For Our “New Normal”
For the majority of us, gyms have reopened and we’re able to get back to a more normal form of strength training with ourselves and our clients. Unfortunately, this is a “more normal” training environment—not the “normal” training environment. With the lingering effects of the COVID-19 pandemic and the safety guidelines put in place, we are presented with some unique and unprecedented constraints within our …
What COVID-19 Taught Us: Why You Need To Build Your Personal Brand
Just when we thought we were knee deep already in the digital age, 2020 has shown us that technology is both the present and the future. With the spread of COVID-19, businesses of all types have moved online and have employees working from home. I even have some friends whose business is choosing not to renew the lease on their building to save money, as they realized they can be sustainable with the company working …
4 Mistakes You Don’t Want To Make When You Start Coaching Again After Quarantine
We’re all grateful to get back into the swing of things. But there are a lot of things we have to keep in mind as we return to the gym and begin coaching clients again. Your clients are eager to get back into the gym, just like you’re looking forward to training them regularly again. However, don’t let your excitement distract you from the questions you need to ask yourself and your clients before you just jump back …
The Changing Landscape Of Fitness And What That Means For The Coach
We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we are …
Follow These 4 Tips to Bring in New Clients After Quarantine Is Over
Now that things are getting back to normal, there will be a lot of changes with your fitness business. Clients’ needs will change—they probably want to go back to weightlifting and leave bodyweight behind for a little while—as will their schedule and stress levels. A lot will change for you as well. Your workload will look different as well and you’ll have to readjust the way you serve your …