Client acquisition and engagement has never been more difficult. COVID has pushed studio owners into a virtual fitness world, and the rules of engagement online are different than in-person. But if you learn how to masterfully engage with your clients and acquire new ones in the middle of a pandemic, just think of how ahead your studio will be (and how great you’ll feel) when the doors reopen and the sun shines …
In 2019, I was lucky enough to attend Strong New York (a charity event/fitness conference with a plethora of the industry’s leading coaches). The amount of knowledge at this event was dense. One of the panel discussions was led by Joe DeFranco, Jay Ferruggia, Luka Hocevar, and Jordan Syatt. When it came time for questions, I asked “If you could go back earlier in your career and focus on just one skill or habit, …
Keeping your clients engaged and accountable is one of the most essential components to a successful online coaching business. Coaching is more than just writing and dishing out programs. It’s crucial you provide the accountability, motivation, and support needed to help your clients thrive and see incredible results. Your online coaching business is an extension of your in-person coaching business. If you’ve …
While some clients are easy—they’re 100 percent committed and their compliance with their training program reflects this—these people are the minority. Most people need your help to be more compliant and feel more connected to their program. Here are five ways to help you do this as a coach: 1. Consistency is key The long and the short of it is, “the delivery of program design should be consistent,” …
Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a philosophy of quality service to your clients while showing the world your skill …
Online training is a completely different universe than what we have all become accustomed to within the in-person training format inside of a gym. Not only are you and your athletes essentially stuck behind a screen, but you also lose out on the in-person interactions that keep everyone engaged. Let’s face it: the virtual space is here to stay, and although coaches have jumped back into in-person training to a …
