The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …
“You don’t know what you don’t know.” The longer I’ve lived, the more I’ve found this insight to be true. That’s why continuing education is so important for coaches. To master your craft, you must evolve. That evolution often looks like fresh programming certifications and keeping up with new recovery techniques and training methodologies to maximize client potential. While these are all important, there’s …
Whether you’re an online-only coach or you manage a hybrid between in-person and online training, gaining new clients and maintaining the ones you already have is the most important element of being a personal trainer. Yes, programming is important and yes, certifications are important, but at the end of the day, if you don't have enough clients paying for your services you will not be able to sustain yourself in …
