Business and Marketing

TRUECOACH: YOUR PARTNER ON THE PATH TO FINANCIAL FORTITUDE

Author: TrueCoach

Estimated read time: 7 mins If you’ll excuse us blowing our own trumpet for a moment (🎺toot toot!) it’s time for a chat about the essential, invaluable, yes, even fabulous benefits that TrueCoach provides for anyone running a personal training business. We’re not just talking about the coaching side of things (which we agree is outstanding 😎.) Today […]

Business and Marketing

BUILDING BUSINESS MUSCLE: FINANCIAL FITNESS FOR PERSONAL TRAINERS

Author: TrueCoach

If you surveyed one million people and asked them to list three activities they think are the most fun, it’s highly unlikely that ‘creating a budget’ would get even a single mention. However, when it comes to ensuring that your personal training business not only survives, but thrives and grows, then you need to embrace financial planning […]

From Our Partners

Training during pregnancy: essential tips for the first trimester by FIT4MOM and TrueCoach

Author: TrueCoach

Has your client recently shared the news of their pregnancy with you? TrueCoach’s partner, FIT4MOM,  the industry leader in pre and postnatal fitness education,  shares the essential tips you need to know about training clients during each trimester, in their new series, “Training by Trimester.” LET’S DIVE INTO TRIMESTER 1.  Do you know that most women […]

Business and Marketing

Harness the holiday hype: use Thanksgiving and Black Friday to boost your fitness business

Author: TrueCoach

Thanksgiving is a time for food, family, friends, and expressing gratitude. While Black Friday and Cyber Monday conjure images of shopping stampedes and online bargain frenzies. For personal trainers, these events also present fantastic opportunities to leverage the existing excitement with timely marketing campaigns and irresistible deals! Consumer behavior and spending change during these holidays, […]

Training Tips

Fitness for all: embracing diversity, equity and inclusivity in personal training

Author: TrueCoach

Imagine wanting to improve your health and fitness, only to feel unwelcome, too different, self-conscious, or that nobody is equipped to handle your individual needs. Unfortunately, this is how many people feel and it creates a real barrier to something that can already take courage and motivation to begin. Diversity, equity, and inclusivity (DEI) within […]

From Our Partners

Celebrating trailblazing women of the fitness industry

Author: TrueCoach

Women have had an interesting relationship with fitness throughout history. Often referred to as the ‘weaker sex’, women were discouraged from exerting themselves (unless with constant, physically demanding housework of course, that was considered acceptable *extreme eyeroll*). Sweating was unladylike, exercise was blamed for infertility, and the ‘modest’ fashions of earlier times were restrictive to say the […]

Business and Marketing

The more the merrier: why you should start offering group training

Author: TrueCoach

Scenario: A personal trainer (let’s call him Ken Carson) is experiencing moderate, consistent success with his one-on-one coaching sessions. Ken’s schedule is pretty packed (there hasn’t been much time for admin and self-care) but he has lost a couple of clients recently. Ken would like to make more money somehow, but only has so many hours in […]

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