Arm farm has definitely become popularized in recent years for obvious reasons. Everyone wants to fill the sleeves. Well, now that summer is upon us, it’s a good time to start! Without getting too far ahead of ourselves though, let’s highlight key areas that you’ll want to target on your quest to Arm Farm County: Build the bicepsTrain the tricepsStrengthen the shouldersUse tempo work to your …
8 Fat Loss Mistakes to Avoid This Summer
Ah yes, the summer shred. Every spring, gym goers put themselves through self-inflicted torture in (and out of) the gym to strut their stuff on the beach. But with this annual motivation comes a myriad of mistakes. Whether it’s impatience or grossly impractical expectations, too many people are focusing on how fast they can lose fat instead of how long they’re able to keep it off. This year, go …
The Ultimate Sales Machine: 25 ways to sell more memberships NOW
If you want more sales, it’s as simple as taking action. As gym owners we get caught up in the creative of marketing, or the programming and delivering training. Selling is about action! Here are 25 ways to sell more memberships to your gym right now. I know you hate selling…Here’s some numbers for you. Closure rates of small businesses in America: 50% make it to 5 years. 33% …
Exercise Variation in Different Dimensions
The ability to modify exercises is a necessary component of any fitness business. Despite all our best efforts, at some point one of our clients is bound to get injured. When this happens, it is an opportunity for you to demonstrate your versatility as a coach. I have found that one of the best tools to help out injured athletes is being creative with exercise variations--particularly working in …
5 Key Things to Include in Your Initial Questionnaire
Knowing your clients’ goals, training, and injury history is essential to creating programs that actually work. You can gather all of this information by including an initial questionnaire in your onboarding process. Whether it’s a form someone can fill out on your website or it’s sent to them via email, having an initial questionnaire is a must for your online coaching business. Note: There are other …
2 Keys for Lower Body Durability through Calf Training
When you think of calf training, your mind immediately time-travels to the classic bodybuilder pumping out calf work on the seated or standing machine.And, we only think hypertrophy and muscle growth. Even so, why do we think that's a "bad" thing? Calf training is super important for athletic development, long-term health, aesthetics, and so much more. Strong and durable calves help us do a ton of things well, …
Why Recovery Is Just As Important, If Not More Important Than Training
Training and fitness are things that should be mainstays in people’s daily and weekly routines. It goes without saying that having a healthy lifestyle can set you up to be more durable against different stresses life throws at you and also fight off different illnesses if presented with one. However, while everyone wants to train harder, be faster, and be more fit, training is only one small piece of the puzzle. How …
12 Things the Best Coaches Say to Their Clients
In 2019, I was lucky enough to attend Strong New York (a charity event/fitness conference with a plethora of the industry’s leading coaches). The amount of knowledge at this event was dense. One of the panel discussions was led by Joe DeFranco, Jay Ferruggia, Luka Hocevar, and Jordan Syatt. When it came time for questions, I asked “If you could go back earlier in your career and focus on just one skill or habit, …
Implementing Strength & Conditioning Principles into Rehab
Let’s be honest. If our goal is to get our clients stronger and more resilient, doing 3 sets of 10 with a theraband forever isn’t going to cut it. That doesn’t mean programming 3 sets of 10 and utilizing a theraband is necessarily a bad thing like it’s made out to be, however the issue lies when clients are doing the same exercises with the same set and rep scheme for weeks and weeks without change. In this case they …
How TrueCoach Saved Our Business During the Pandemic
TrueCoach can give you the technological edge in your local community to connect with clients in a way your competitors can’t. Every once in a while, a technology comes around that changes the way we do business or live our lives. Technologies like Uber which allowed people all over the world to take control of their local travel needs, or Airbnb that changed the vacation rental market forever. …