2020 was a heck of a year! On March 13th my family and I just closed on our brand-new home. We were so excited for our new future. On March 16th total lockdown and all my business forced to close. Terrified would be a gross understatement. Like most of the world's gym owners we were not truly prepared for the pandemic. Let alone that it would last this long. We had to …
CASE STUDY: Built For The Stage
Built For The Stage was looking for a better way to communicate with their clients and quickly create and deliver customizable workouts. Their previous software solutions weren’t making the cut. But when Built For The Stage was introduced to TrueCoach, they found the perfect fit for their digital fitness needs. READ THE FULL CASE STUDY …
Posture and Pain: Do They Relate?
With the start of the global pandemic, a large majority of the workforce has found themselves working from home indefinitely. As a result, people have been less likely to move around throughout the day and engage in social interactions which has taken a spin on their normal routine. Many desk workers find themselves working longer hours than usual as a result of the flexibility that working from home brings. For …
5 Ways to Keep Your Clients Engaged and Accountable Online
Keeping your clients engaged and accountable is one of the most essential components to a successful online coaching business. Coaching is more than just writing and dishing out programs. It’s crucial you provide the accountability, motivation, and support needed to help your clients thrive and see incredible results. Your online coaching business is an extension of your in-person coaching business. If you’ve …
A Winning Introduction
When you first introduce yourself to new or potential clients, you’re doing more than sharing your name. You’re trying to convey your uniqueness - your intellect, experience, and reputation. What you have to offer, both in who you are and how you serve, is special. Aside from the pressure of conveying that uniqueness in a simple introduction, is the additional pressure of doing so in a way others understand and …
How to Optimize Your Exercise Technique Correction
Exercise technique correction can be a difficult subject to approach with your clients. Like any type of correction, there is a delicate balance of too much and not enough criticism. In the fitness industry not enough technique correction can be detrimental and result in injury. However, too much criticism can be overwhelming and discouraging to your client. To optimize exercise technique correction, find a good …
Focus On Your Groin Strength For Bigger Compound Lifts
The adductor muscles, aka your groin muscles, are a key component to improve performance in a lot of areas. While the quadricep muscles, the hamstrings, and glutes are what a lot of people focus on for performance gains, we shouldn’t be quick to overlook the groin and all the positive benefits that they can provide for athletes and the fitness enthusiast. I’d argue that when it comes to improving your compound lifts …
Why Macro Counting is a “Lower Order Priority” for Most Clients
If you have been working with clients for a while, you have probably encountered more than a handful who are interested in tracking their macros. Perhaps they have even asked you to tell them exactly how many grams of protein, carbohydrates and fat to eat each day. Sidenote: This isn’t about debating whether macro counting can help people reach their goals. Of course it works, which is why many high level …
How TrueCoach Makes Me a Better Coach
You don’t know what you don’t know. And that’s part of the evolution of coaching and gaining experience. My hope here is that I can expedite your coaching by learning through my experience rather than having to learn the hard way. When it comes to coaching, you really need to realize that your identity is much deeper than the word coach. In order to reach your goals in this industry you also need to adopt the …
How to Answer Difficult Questions
Your ability to answer questions is just as important as your ability to share what you know. Skillfully answering questions can build your credibility, in turn making it easier to inform, persuade, and inspire others. Questions come in one of two flavors: (1) A request for more information (2) A challenge/attack – personal or content-based Within those two categories, there will be …