Quite often we look at the implementation of an online programming platform with blinders on.
Yes, programming platforms can provide you with a brand-new revenue stream and allow you to reach a market outside your current radius and deliver programming in a remote manner.
But how can we use online programming platforms to improve our current products/systems—and even add value to them?
That’s what we’re going to cover today. Many facilities offer different levels of coaching. We’re going to review how you can increase the value of your one-on-one and group training sessions by using a new tool in your coaching toolbox: TrueCoach.
One-on-One, In-Person Coaching
Does this story sound familiar?
Your client Jeff Smith has been training one-on-one with you for a year now. He’s starting to notice that this is neither affordable nor sustainable, and is even questioning whether there have been noticeable results.
You get that lump in the back of your throat. You have to have a hard conversation.
You tell Jeff that two workouts a week may not be enough. But that doesn’t help Jeff’s bigger issue of cost and sustainability.
Now you have a client halfway out the door who has been consistent revenue stream for you over the past year.
How do you reverse this course and keep your client from bolting? And more important: How can you avoid this crisis in the future?
That’s where TrueCoach steps in.
For a max cost of $3.80 per month, you can deliver your client Jeff two extra workouts a week to address the issue of his not being able to afford being at your facility four times a week for sessions that run $100+ an hour. You can also assign movement homework to help maximize the time you have with your client at the facility!
These approaches add value to your one-on-one training sessions without added cost in the form of expense or time to deliver! Even better, your client Jeff starts to see results—and now his two one-on-one, in-person training sessions a week appear to be more effective and to have increased in value!
Group Training Sessions
When coaches first started implementing group training sessions, the goal was to deliver a similar product as one-on-one coaching in bulk to multiple clients simultaneously—and at a more reasonable price point. This product stream also allowed coaches to implement subscription-based billing to create recurring revenue for businesses across the industry.
But how can you use TrueCoach to add value to this product vertical within your business now?
First: TrueCoach saves you time and effort.
Gone are the days of programming on spreadsheets, printing them out, having clients mark down their results on a clipboard, your entering those results then pulling graphs from those numbers to help quantify and qualify your client’s results.
By developing your group programming on TrueCoach and mass delivering it to your clients, your members can record their results on their mobile device and have TrueCoach crunch the numbers for you.
Furthermore, those workouts will have videos attached to them.
Why is this important?
Because the video content delivers the general coaching of the exercise, facilities can now increase the client-to-coach ratio without decreasing the quality of the product. This allows for more clients in class (mo money, mo money). It also enables coaches to focus on the newer members of the group without neglecting the finer points of training, like perfecting form!
Finally, TrueCoach will enable you to increase communication with your clients. Need to send out a group update? Want to check in to find out why Fran Jones seemed to be lagging in today’s session, but you have another group right after your 4pm? Quickly reach out and keep your conversations organized within the app instead of their getting lost in email or SMS text!
All these valuable TrueCoach tools improve the quality of your group sessions and help you overdeliver to your clients.
Final Note
OK, that’s a lot of information. The takeaway, however, is short and sweet: TrueCoach is not just for creating new revenue streams like remote coaching. It can also be implemented to solidify and expand the great products you already deliver to your members/clients on a day-to-day basis. More money for you and greater quality/results for your clients—a win-win!
Great article Kyle!