With in-person training coming back into the mix and online training here to stay, now, more than ever, is a perfect opportunity to expand your reach as a coach virtually.
There are many pieces and parts of an online training model that can be overwhelming and complicated. However, replicating your in-person training experience doesn’t need to be one of them.
Something that I struggled with when TD Athletes Edge started our Online Custom Training coaching service one year ago, was envisioning how we could ever replicate what we provide to our amazing in-person clients.
This required me to take a step back and reflect on what we stand for as coaches for our community and clients.
First, in order to have your online training service thrive, it should be more than a program to your clients. It should be exactly how you would describe your in-person training sessions – an experience.
This brings us to Step 1:
Step 1: Define Your In-Person Experience
Our In-Person Training Experience: A place where clients are educated, supported, guided, cared for, and met with unwavering enthusiasm day in and day out.
Great! Take that same mantra and apply it to your online training service.
Our Online Training Experience: A place where clients are educated, supported, guided, cared for, and met with unwavering enthusiasm day in and day out.
Now that you’ve figured out the “why” behind your online training experience, we need to know how to support the description above. How will clients feel supported? How will you convey encouragement and energy? How are you educating your clients?
Step 2: Get in Front of the Camera
Your client has questions on their training? Send them a video message of yourself. Your client isn’t in their usual workout rhythm or groove? Send them a video message of yourself. Your client achieved an exercise goal they’ve been working on for weeks or months? Send them a video message of yourself. Support, encouragement, empowerment, celebrating victories, and overcoming hurdles with your clients is 100x more powerful when you show up for them on a weekly basis at a minimum.
The other crucial benefit of showing up on video is to allow your client to get to know you better. Clients will come for the program, but stay for the coach. Until they can relate to you, hear you, and see you, they won’t truly know you.
Recording yourself will probably feel strange – especially if it is your first time, but always remember you are not doing it for yourself. There is someone important who depends on you on the other end of the phone.
Step 3: Create Routine Outside of your Client’s Training Program
As I’m sure many trainers and coaches know, motivation is hard to come by. The current situation of the world is not making this unicorn-like drive any easier to find. When motivation fails to present itself, it’s up to us, as coaches to provide the incentive. This is why structure is essential.
The simplest way to construct discipline is to create consistency. Do your clients receive a weekly newsletter? Do they receive a weekly or daily message from you following their training session or as a weekly check-in? What is it that you give them to look forward to each week? Once you create that structure, continue the pattern so you can provide proper expectations for your clients. This will give them a push to keep moving forward, even when their world feels too busy to train.