Now that things are getting back to normal, there will be a lot of changes with your fitness business. Clients’ needs will change—they probably want to go back to weightlifting and leave bodyweight behind for a little while—as will their schedule and stress levels. A lot will change for you as well. Your workload will look different as well and you’ll have to readjust the way you serve your clients.
Another big thing in the back of your mind is how to onboard new clients after things reopen and you have access to your gym once again. You want to make sure you can hit the ground running and have some solid income coming in. Well, now’s the perfect time to pick up new clients and expand your business. Just about everyone is looking for a way to recover from the laziness and weight gain that likely resulted from being cooped up at home for three months, so you’ve got a lot of people out there who are in need of your services.
The goal is to attract them without sounding too salesy. Here are some tips to help you gain new clients this summer after quarantine is over.
Share a Personal Story That People Can Relate to
We’ve all been through a great deal over the last couple months. People have lost their jobs, they’ve gotten sick, they’ve lost a family member or friend. And during times like these, sharing our personal stories of hardship and challenges helps develop a sense of solidarity and togetherness. At the end of the day, people don’t buy your product. They buy into you and who you are. They want to feel like they can relate to you, and that you offer them something that will help them change their life and overcome a challenge.
To begin a relationship with potential clients and foster a connection with people, share a personal story that people can relate to. You can do this on your weekly newsletter to your email list, on social media, etc. Keep in mind that what people want more than anything else is to see a story of triumph. That’s what health and weight loss is all about—overcoming challenges and obstacles and still reaching your goal due to hard work and dedication.
So now’s the time to share a story of personal triumph and victory. Tell your followers about something you worked hard to achieve. Make it relatable and make it personable. This will open the door for people to feel connected to you and think to themselves, “I want that for myself.”
Survey Your Clients and Followers and Find Out What They Need
Everyone’s needs are going to change over the next couple of weeks as well all transition back into the office and the gym. You can’t really know what to offer people if you don’t ask them what they need. A simple survey or poll on your email list or social media will help you recalibrate and figure out what the people need in order to come out of quarantine healthier and happier.
Ask them for feedback, suggestions, and concerns. This will equip you with everything you need to offer a product that they will be very likely to purchase. Maybe they want a reset workout and diet program. Perhaps they’re looking for a beginner weightlifting program because they want to have something to guide them in the gym. Whatever their needs are, you won’t know until you ask them. Then whenever you release a popular product, it will make it much easier for people to sign up to train with you.
Offer Something New and Fresh For Clients and Followers
We all know that feeling of coming out of the winter holidays and wanting to start the new year off with something new. We all want a reset that helps us start over with our lives. That’s the feeling that many people are feeling as we come out of quarantine. We want something to help us out of our funk. They want to work with a trainer who has something fresh to offer them, something that will help them reset their health.
Offer your followers or clients a new program to purchase or a new type of training session that you’ve been working on with other clients. There are a million ways to stand out from the crowd and bring something new to the table. And once you gather the data from the survey you did, you’ll know exactly what people are looking for in terms of workout and diet so you can offer them something stellar.
Be Consistent With Content and Emails
Now is not the time to slow down. Make sure you’re sending out a newsletter to your email list at least once a week (if not more). Post regularly on social media and share workout clips consistently. Be an online presence! The more people see your face, name, and what you offer, the more likely you are to get new clients.
As we make this big transition period back into work and back to the gym, people won’t be using their phones and social media any less. Business as usual will resume, and they’ll be looking for something to help them get back on track. Share workout and diet tips regularly and share more of your personal story—you’re bound to attract new clients if you stay consistent and offer something unique.
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