TrueCoach has been an amazing online platform that has grown exponentially over the past couple of years with a primary goal of supporting the growth of strength coaches and personal trainers.
Consider how much change and growth has occurred in the online world recently, which has truly forced coaches and trainers to change up their overall services as a way to stay afloat. TrueCoach has been a shining light during this time and I don’t see that changing anytime soon.
There are 3 primary ways that TrueCoach has helped coaches and trainers grow, which can be linked to the following: expanding their audience, educating their clients, and matching clients to their unique set of skills.
EXPANDING YOUR AUDIENCE
TrueCoach has put together a specific hashtag on social media – #FindYourTrueCoach – that allows people to specifically search and read through each unique post highlighting a coach or trainer doing great things in the online space. From there, if a person enjoys reading through a particular post, he or she can then go to that individual’s page to learn more.
This serves as a unique avenue under the umbrella of TrueCoach that can really help to expand the audience. In doing so, more eyes are on the social media postings and overall work of that individual, thus increasing viewership. The cool part is if someone really likes a post from a coach or trainer under that hashtag, it’s not uncommon for that post to then be shared and passed along on other channels.
Think of the #FindYourTrueCoach hashtag as a maven in the online training world by connecting potential clients to coaches and trainers through audience expansion. It’s a win-win for everyone.
EXERCISE EDUCATION FOR CLIENTS
I like to think of social media—specifically, Instagram—as your resume. If you treat it as such, people around the world will get a glimpse into your offerings and expertise. The best part is that it’s free for people to see, which makes it accessible to the masses.
I know what you’re thinking…
“Why would I give my time away for free?”
Well, let’s think about it for a moment. By posting educational exercise videos, images, thoughts, and concepts on social media, it allows you to:
- Stand out amongst your peers in a very saturated field
- Be recognized as a topic/theme expert within the online training space
- Demonstrate your knowledge and skills in a certain area
- Become more recognizable to a specific target audience that you’re interesting in working with
- Double down on your content by also using it elsewhere in blogs, articles, podcasts, products, YouTube channels, other media, etc.
Again, all of this is due to the #FindYourTrueCoach hashtag serving as a “door” into this world. When done correctly, I think social media can truly be a powerful tool for you as a coach and trainer especially as it pertains to the online training world.
FINDING A MATCH
I don’t think that it’s too far-fetched to compare with what TrueCoach has been able to accomplish with the work of respected dating sites from a matching standpoint.
Like many things in life, there are some good apples and some not-so-good apples. I liken TrueCoach to the good apples in the dating site world since both have been able to successfully match people together that fit well.
For example, if you consider yourself a strength coach with a primary focus on sport performance, you’ll likely be looking for competitive athletes to join your online training roster. Now, if you consider yourself a personal trainer with an interest in remaining strong during the aging process, you might be a better fit for an older adult client.
This matching process becomes vital for the longevity of the online training relationship since it sets the foundation for success. Consider when you’ve been incorrectly matched in the past and how that situation ended up. Now, imagine the exact opposite. This is why TrueCoach and their specific hashtag has worked so effectively!
I’m a monster fan of helping coaches and trainers grow and develop in the field. However, most coaches are afraid of putting themselves out there on social media for a variety of reasons. In turn, they tend to miss the boat in terms of exposing their work to potential clients.
TrueCoach is here to change all of that with their #FindYourTrueCoach hashtag since it opens up plenty of opportunities around the world for coaches and trainers.
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