Update 3/16/2020: We encourage all gym owners to take social distancing seriously and if they can, to close their doors until we are on the other side of this.
The coronavirus has generated a great deal of attention from all over the world—and that’s putting it lightly. The media is in a frenzy. Travel bans have been issued all across the world. People are actually fighting over toilet paper. As someone in the fitness industry who comes into close contact with a lot of different people in tight quarters, you’re probably wondering whether you’re at risk and whether you need to take any precautions to protect your clients.
Although you’re not a doctor, you’re still in the health and fitness industry and your clients expect you to improve their health, not get them sick. So as coronavirus cases continue to build, every trainer, coach, and gym owner has their work cut out for them. Your clients should feel like they’re in the best hands.
You need a plan that will help your clients and customers feel safe. Now’s the time to sit down and figure out the best way to move forward so you can minimize the number of people in your professional circle who catch COVID-19.
Here are some tips to help you create the best plan—and once you’ve wrapped up the planning stage, immediately let your clients know what’s up next.
Keep the Facility Cleaner Than Ever
We all know how viruses are spread—respiratory droplets from when people sneeze or cough, contaminated surfaces or objects, being within six feet of a contaminated person, etc. So you know you have to keep things clean, which means taking every precautionary measure you possibly can to make sure germs aren’t spread throughout your facility. You might think gyms are the kind of place where it’s easier to get sick than, say, the grocery store or your office. But the risks are about the same. So it’s not necessary to completely avoid the gym if you don’t want the coronavirus. It’s all about controlling the environment and keeping it cleaner than ever.
If you’re a gym owner, put out more hand sanitizer and cleaning wipes so your clients can clean up after themselves. Hire extra cleaners if you need to in order to wipe down surfaces in common areas as often as possible throughout business hours and after you close. This is not something you will regret spending your money on. However you do it, increase the frequency you’re cleaning the premises. And if you’re the one going around to clean the surfaces of your gym, wear gloves to protect yourself.
If you’re a trainer or coach working at a facility, continuously encourage your clients to wash their hands and clean up after themselves. Nobody wants to find a medicine ball on the ground with sweat all over it. It’s even a good idea to encourage your clients to bring their own towel to the gym so they don’t have to use the ones from the facility. Because you can’t be too safe.
Finally, create a sick member gym policy. Blast it out to all your clients: if you’re sick, even if just a little bit, don’t come to the gym. Encourage people to stay at home if they’re feeling under the weather. It’s best for everyone involved.
We encourage all gym owners to take social distancing seriously and if they can, to close their doors until we are on the other side of this.
Connect With Each of Your Clients to Show You Care
Now’s the time to show your clients that you deeply care about their wellbeing. You never want them to feel like they’re just a number. So pick up your phone and call them. Don’t text. Call. Ask them how they’re feeling, ask if they have any questions about the coronavirus, and tell them all the ways you’re keeping your clients safe from getting sick. When you connect with them like this and let them know that you’re concerned about their wellbeing, they’ll rest assured that you care and they’ll take their own precautionary steps to ensure they’re safe.
Use This Time to Train Online and Scale Your Business
You might as well make the best of it. If your clients want to be extra careful and stay home, offer them online coaching services. This is actually a great chance for you to scale your business; you can offer services that can be sold at a faster and bigger rate. You can only see so many people one-on-one in a day. But the number of people you can sell services to online is endless.
Think about some at-home workouts you can offer clients of all backgrounds. How can you best use your expertise to offer clients an excellent at-home fitness experience? What kind of service can you confidently create that will help them stay healthy and energetic from the comfort of their own quarantined home? Once you come up with a plan, utilize a reliable platform like TrueCoach so everything is easy to use for both you and your clients. At the end of the day, this is a win-win. Your clients will get an online product that they want and need, and you’ll make some much-needed additional income.
Always keep in mind that you’re there to serve them. It’s just as important to give them a great workout as it is to equip them with the proper knowledge about coronavirus. Keep them informed and keep them healthy.