Business and Marketing

IF YOU CREATE IT, THEY WILL COME: CRAFTING ENGAGING PERSONAL TRAINING CONTENT

Author: TrueCoach

The ghostly whisper in the classic 1989 film Field of Dreams was right. It was talking about a baseball field and we’re talking about compelling marketing content, but the message is the same: make it appealing, make it useful, and give them what they want. You may already be regularly posting content, or maybe you’re wondering how to […]

Business and Marketing

HOW TO LAUNCH A SUCCESSFUL COACHING BUSINESS

Author: TrueCoach

Here’s a scenario: You’re a motivated and certified personal trainer ready to start your own coaching business. First of all… CONGRATULATIONS! 🎉 What an amazing achievement and an exciting start to the year. We’re super excited for you! Starting your own small business can be fun, stressful, rewarding, scary, exhilarating, frustrating, <add your own adjective – it’s […]

Business and Marketing

TRUECOACH: YOUR PARTNER ON THE PATH TO FINANCIAL FORTITUDE

Author: TrueCoach

Estimated read time: 7 mins If you’ll excuse us blowing our own trumpet for a moment (🎺toot toot!) it’s time for a chat about the essential, invaluable, yes, even fabulous benefits that TrueCoach provides for anyone running a personal training business. We’re not just talking about the coaching side of things (which we agree is outstanding 😎.) Today […]

Business and Marketing

BUILDING BUSINESS MUSCLE: FINANCIAL FITNESS FOR PERSONAL TRAINERS

Author: TrueCoach

If you surveyed one million people and asked them to list three activities they think are the most fun, it’s highly unlikely that ‘creating a budget’ would get even a single mention. However, when it comes to ensuring that your personal training business not only survives, but thrives and grows, then you need to embrace financial planning […]

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