I recently spoke with certified trainer and fitness influencer, Carmen Morgan to talk about her journey into the fitness industry and her successes from being a school teacher to a fitness influencer. Watch the full interview here and check out the show notes below.
At the beginning of the show, Carmen reveals she was a teacher for 5 years before getting into the fitness industry. She taught PE, art, etc.
She was nervous at first because it meant losing a steady paycheck. Carmen first started to get clients by leveraging her network of parents and teachers. She also put out business cards in the apartment where she was living. This was where her first 3 solid clients came from.
Carmen credits her teaching background for her approach to online fitness programs. She always wants to put out products that are useful and accessible.
This approach has also allowed Carmen to build a huge 650k following on Instagram. Carmen was able to do this organically by trying to educate and help as many women as possible.
She doesn’t judge those who use Instagram to show more skin but she thinks people should be aware of what that means. Showing more skin doesn’t necessarily translate into credibility, being taken seriously, or even into sales.
Carmen wants to not only help many women but also to make a living.
A big thing for Carmen is continuing her education and staying at the top of her game. She also thinks breaking this technical information down and making it digestible for everyone is critical.
She thinks this continued education is great for her confidence. She knows that she can hang with the “big boys” when it comes to her knowledge.
Carmen talks about how having an app can give a misleading idea of workload. She doesn’t have a team, so every video, photo, and tip is edited and uploaded by her. This means she has a ton of boring work to do on the back end.
Carmen says that technical difficulties are something that bothers her. This is because she wants everyone to have a great experience. It can destroy her day when she hears some people weren’t able to log in because of an app crash.
Carmen mentions she is out in Nashville consulting for a gym called “Boothcamp Gym.” She has also consulted for “Dance House Fitness” in Houston, which is a dance and cardio fitness gym. Their strengths are in dance, so she helps them with the fitness side of things. She makes sure their fitness programming has a good structure and provides an outstanding experience for their members.
Something Carmen really loves about consulting is taking what she knows and applying it to each specific setting, and the different feel of each gym. She believes that you can create something that avoids the injury and burnout people get in bigger box-chain gyms like “Orange Theory.” You provide so much value, if you can show people that you care. They’ll still sweating, but they’ll have a sense of community and fun.
You also have to think about how the class is going to look in your specific space. Are you having people move around too much, drop things too much, and other things that might disrupt the class experience?
She also mentions the importance of testing things out. No matter how perfectly planned on paper something is, you might find that it doesn’t work when you put it into action.
Carmen is a big believer in getting feedback from members to improve the experience. She gets this from handing out surveys, but also by observing their faces and performance. If 50% of people can’t perform an exercise, she’s shown that’s on her and adjustments need to be made.
Carmen details the struggle of having a big audience. She says that it’s hard to know who wants to use her for her following and who genuinely wants to collaborate to create value.
Carmen has advice for other coaches wanting to have big success in the industry. She believes that you should know your “why.” She thinks that you should understand why you are doing everything and how this aligns with your values.
Carmen wants to be accessible, affordable, and approachable in everything that she does. This is the “why” that guides all of her decisions.
You can learn more about Carmen at: