I often say that the fitness industry is like the Wild Wild West. It’s unlike many traditional occupations where there’s a direct path. If you want to be a doctor, you go to college and medical school, then complete a residency. If you want to be a lawyer, you take your LSAT, go to law school, and pass your bar exam. But if you want to be a trainer, the path isn’t exactly clear. You could have an online certificate, …
Taylor Sleaford
5 Easy Tips to Start Building Your Personal Brand
If you want to become an expert, and a successful coach, it’s going to take more than just staying up to date on the best training principles and getting your clients results. The one thing they never taught you in school or throughout any of your certifications is the multiple roles you will hold as a coach. Many of you will also be an entrepreneur, run the finances of your business, as well as be the head of …
What COVID-19 Taught Us: Why You Need To Build Your Personal Brand
Just when we thought we were knee deep already in the digital age, 2020 has shown us that technology is both the present and the future. With the spread of COVID-19, businesses of all types have moved online and have employees working from home. I even have some friends whose business is choosing not to renew the lease on their building to save money, as they realized they can be sustainable with the company working …
The Changing Landscape Of Fitness And What That Means For The Coach
We can all agree that 2020 has been an interesting year to say the least. This time has affected all coaches whether you work in person or online with your clients. With the shutting down of gyms, businesses and reshaping what “normal” looks like, it will have massive implications to fitness trainers and coaches across the globe. It just may not be the change you are expecting. While it's not over, we are …
Program Review: The Strong Coach
“You don’t know what you don’t know.” The longer I’ve lived, the more I’ve found this insight to be true. That’s why continuing education is so important for coaches. To master your craft, you must evolve. That evolution often looks like fresh programming certifications and keeping up with new recovery techniques and training methodologies to maximize client potential. While these are all important, there’s …
How To Help Your Clients Set Accurate and Attainable Goals
I believe Michael Cazayoux said it best: “The coach is the steward of the client’s dreams.” That means that your main objective is to help your clients reach their goals. The fitness industry is filled with a lot of white noise these days. There are endless resources, certifications, and training methodologies that make it easy to become obsessed with the number of exercises, sets, and reps to use in organizing …
5 Tips to Gain More Time and Freedom as an Online Coach
If you’re currently an online coach or want to be, I bet it has something to do with wanting freedom, flexibility, and autonomy. Gone are the days of punching a clock, answering to someone else, or working for things you don’t believe in. You now have the power to create your own schedule, do work that matters, and change the world! There’s just one caveat: with this newfound freedom comes great …