The world was just turned upside down and the world of small business and even big business will be different from here on out. As we all set our sights on taking our business online, never forget that the online business world is so powerful that it was able to take down one of the most historical brands to ever exist—Sears. Sears used to be the largest retailer in the world and at one point, they were the retailer. …
Pretty much every person in the fitness industry has run into a wall when it comes to getting new clients. You have Facebook and Instagram, but posting every single day doesn’t work. You can’t afford ads and you don’t know how to make them yourself. None of your in-person clients switched over to remote coaching. What are you to do? The hardest part about the fitness industry is that in order to get enough reps …
Gyms are closed. Most non-essential businesses are shut down. Everyone is at home, mostly bored and out of work. But that doesn’t mean that now is the time to be lazy. Even if you’re a trainer who isn’t able to train anyone in person, that doesn’t mean you can’t get some work done at home, keep a good relationship with your current clients, and prepare your fitness business for what’s ahead. Constantly check in with …
The coronavirus has scared a lot of people out of the gym, to say the least. People are not messing with the COVID-19—and you might be feeling the brunt of this if you’re a fitness professional. For those of you who have a business that’s mostly or entirely in person, this might be your worst nightmare. All of a sudden you are no longer able to train people face-to-face and that project of turning your business …
It’s hard to find someone who doesn’t have a busy schedule. In fact, when we tell other people we’re busy, it’s just a way to validate ourselves and make ourselves sound or feel important. To say you’re busy has almost become an automated response in small talk conversations. Sure, we’re busy. We all have shit going on, but come on. Let’s get better at what we say. I promise, things in your life will start …
There is nothing I hate worse than someone telling me they didn’t do something because they were too busy. I’m not saying you’re not busy, but blaming your inactivity on being busy assumes that nobody else is as busy as you are—and that couldn’t be further from the truth. I hate to be the one to break this to you, but: Everyone is busy. You are not special. With that being said, how are you supposed to …
What is it about public speaking that is so damn scary? Public speaking is a base function of nearly every career, industry, and job, yet all around the world, humans’ greatest fear is standing up in front of other humans and talking. Why is it such a big fear? Don’t we all have to do it at some point or another? No matter how much you might try to convince yourself otherwise, there’s no denying that you get the …
There are a million and one certifications out there today. In fact, there are so many that it’s hard to know what is worth your time and what isn’t. I’ve done a lot of the dirty work for you already. I’ve attended some excellent certifications, and I’ve also attended some truly excruciating ones—and lived to tell the tale. After I finished the Pain-Free Performance Specialist (PPSC) certification with Dr. John …
Are you a trainer that hates the sales part of the job? Are you wondering how to grow your business without seeming like a polyester-suit-wearing, used car salesperson? If you don’t want to come off as painfully salesy, then I suggest you better learn how to tell your personal story. Humans are attracted to narrative by nature. We use storytelling in nearly every aspect of our communication and it’s been a …
Does it sometimes feel like sales is going to be the death of you? You probably have an amazing concept in your head and you want to deliver it to many people, but the problem is getting enough clients so that you can make enough money to live comfortably in order to devote time and energy to your big picture goals. That’s why sales is so important. And we know it can be painful—presenting a financial amount to a …
