True 1-to-1 personal training is here to stay and the coaches, gyms, and fitness professionals embracing this today are experiencing some impressive results, increasing client engagement and retention, and in some cases 3X'ing and 4X'ing their revenue in the process. Delivering 100% individualized personal training programs for all of your clients doesn't have to be a nightmare, if you've got the right systems and …
Robbie Jack
The Case for Individual Program Design
When a gym swings opens its doors for the first time to the public, the ideal outcome is a membership base large enough to sustain the facility’s success and eventual growth. For the purposes of this post, let’s imagine that the gym in question is a CrossFit location. We recognize that the below principles can apply across a range of small coaching businesses and gyms. Obstacles for Gym Owners CrossFit gyms make …
Kate Brierley Joins TrueCoach
TrueCoach continues to grow! This week we'd like to introduce you to our newest team member, Kate Brierley, the director of customer success at TrueCoach. How did you first get into customer success? My first ‘real job’ was for an e-commerce company as a customer service representative and I found out pretty quickly that answering phone calls and fielding support emails was not where I would thrive. Growing up …
Emilie Hester Joins TrueCoach
The TrueCoach team continues to grow! This week we'd like to introduce you to Emilie Hester, full-stack web developer, former gym owner, and the latest addition to TrueCoach. How did you first get into Software Development? Growing up I was constantly following my computer nerd older brother around wanting to do whatever he was doing, even when that included things like using his Commodore 64 to try to hack into …
Webb Henderson Joins TrueCoach
We're excited to welcome Webb Henderson to the TrueCoach team! Webb is a talented product designer originally from Missouri and currently residing in Denver, Colorado. Get to know one of the the latest additions to the TrueCoach team. How did you first get into design? Oddly enough, I didn’t start my career with a design focus – I have a pretty unconventional path that wanders through finance, project management, …
Alex Ford Joins TrueCoach
This week we're excited to introduce you to Alex Ford, a computer engineer turned web developer who recently relocated from Austin to Boulder to join the team here at TrueCoach. How did you first get into software development? My journey to software began in hardware. When I was in high school, I created a job for myself buying and repairing video game systems off of eBay. Through fixing older systems such as the …
AJ Self Joins TrueCoach
This week we're excited to introduce you to AJ Self, senior iOS engineer and the person who's making the TrueCoach iPhone app for clients a reality! How did you first get into software development? I’ve been playing with code on one level or another since I was a kid. In college, though, I was minoring in photography. The photography department was treated as a commercial skill and is a part of the industrial …
Jack Forrest Joins TrueCoach
TrueCoach is growing and we couldn’t be more excited. This the first in a series of posts where you'll get to know a little bit more about the newest members of the TrueCoach team. We'll kick this off with Jack Forrest, Senior Web Developer and TrueCoach's resident bashtronaut. How did you first get into software development? Building MySpace layouts for friends was my gateway drug. After that I found a few …
Why We Chose Boulder
Anyone that has done even a minimal amount of research about Boulder, Colorado knows that Bon Appetit, Men’s Journal, Movoto, USA Today, several local venture capitalists, serial entrepreneurs from Silicon Valley, and dozens more have taken a turn at the microphone to pitch it as a fantastic place to live. When the Techstars Chicago program ended in October, we knew we wouldn’t be staying in the Windy City …
From Fourth Grade To TrueCoach
A complete bundle of nerves, my friend Casey and I sat down to an open laptop in Orlando for a Google hangout with Troy Henikoff, Brian Luerssen, and Dan Willoughby in Chicago. In a matter of minutes, they were smiling and nodding on our screen, confirming TrueCoach’s acceptance into Techstars Chicago. Time stood still for a moment. We were speechless. It was the best kind of validation. Casey and I have been …