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Madeline Allaire

Madeline Allaire

Madeline Allaire is a dually licensed Certified Athletic Trainer and Certified Strength & Conditioning Specialist based in New England. She practices comprehensive programs incorporating injury prevention, nutrition, and best sleep practices to mold the ideal athlete. Madeline has worked with a very diverse population from a two-year-old tennis athlete to a Division I Harvard athlete, to a 99-year-old recovering from knee surgery. Madeline is also a USPTA certified tennis coach and the Head Women's Tennis Coach for Salem State University. In her free time, she enjoys hiking, playing competitive USTA tennis, reading research articles, and traveling in her RV.

How to Optimize Your Clients’ Resolutions With TrueCoach

December 23, 2021 By Madeline Allaire Leave a Comment

It is that time of year. During the holiday season, fitness businesses often experience a small lull. Don’t worry though because Santa Clause comes to town every year with New Year's Resolutions. In contrast, January is one of the most popular months of the year to start new fitness programs. As a trainer and a small business owner, I can say from experience that we are about to hit one of the busiest times of the …

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How to Build a Social Presence During the Holidays

December 3, 2021 By Madeline Allaire Leave a Comment

Within the last decade, social media has grown to become a pinnacle of health and fitness advertising. 10-20 years ago, doing an “Instagram Workout” and buying fitness clothes and equipment from social media was not common practice. Nowadays some of the leaders in the fitness industry have started and grown with great success by accumulating a following on social media. Whether you are new to the social media game, …

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How to Get Noticed in Inboxes During the Holidays.

November 26, 2021 By Madeline Allaire Leave a Comment

Growing a health and fitness business in the middle of the holiday season can be difficult.  However, emails can be one of your greatest resources to expand and reinforce your membership this holiday season. Emails can also be a great way to promote your holiday fitness offer to new and existing clients. The more quality emails you can get out of a targeted audience, the better chance you have of capitalizing on …

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How to Create a Compelling Holiday Offer

November 23, 2021 By Madeline Allaire Leave a Comment

The holiday season is upon us. Before you know it, it will be Thanksgiving, then Black Friday, then Cyber Monday, and Christmas. During the holiday season, we often see a lull in gym attendance. A great fitness business will respond to the lull with a compelling holiday offer. It’s a great idea to formulate a holiday offer to motivate your members to maintain or start a new fitness routine this holiday season. There …

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The Reality of Running a Health & Fitness Business in 2021

October 8, 2021 By Madeline Allaire Leave a Comment

The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …

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Increase Your Income with Nutrition Coaching

September 24, 2021 By Madeline Allaire Leave a Comment

true coach nutrition coaching

We’re excited to partner with Precision Nutrition to give TrueCoach users everything you need to successfully coach nutrition—in one proven system, including premium articles, infographics, and training to help you meet your client’s health and fitness goals. Want to feel confident and qualified to coach nutrition with anyone? Now TrueCoach users get a special offer on the Precision Nutrition Level 1 Certification …

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Avoiding Coaching Burnout: Strategies on How to Recognize and Prevent Burnout

September 15, 2021 By Madeline Allaire Leave a Comment

truecoach personal training software

We’re excited to partner with Precision Nutrition to give TrueCoach users everything you need to successfully coach nutrition—in one proven system, including premium articles, infographics, and training to help you meet your client’s health and fitness goals. Want to feel confident and qualified to coach nutrition with anyone? Now TrueCoach users get a special offer on the Precision Nutrition Level 1 Certification …

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Deliver Your Personal Training Sessions Anytime, Anywhere Regardless of Lockdowns

August 4, 2021 By Madeline Allaire Leave a Comment

Over the past year and a half, COVID-19 restrictions and lockdowns have forced fitness business owners to be creative with their business model.  Delivering quality fitness programs became an added challenge that made us take advantage of new and improving resources.  Being able to deliver personal training sessions from home became a necessity to stay in business.  Whether it was DIY fitness classes, …

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What are BCAAs Worth?

June 30, 2021 By Madeline Allaire Leave a Comment

We’re excited to partner with Precision Nutrition to give TrueCoach users everything you need to successfully coach nutrition—in one proven system, including premium articles, infographics, and training to help you meet your client’s health and fitness goals. Want to feel confident and qualified to coach nutrition with anyone? Now TrueCoach users get a special offer on the Precision Nutrition Level 1 Certification …

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Exercise Variation in Different Dimensions

May 5, 2021 By Madeline Allaire Leave a Comment

The ability to modify exercises is a necessary component of any fitness business.  Despite all our best efforts, at some point one of our clients is bound to get injured.  When this happens, it is an opportunity for you to demonstrate your versatility as a coach. I have found that one of the best tools to help out injured athletes is being creative with exercise variations--particularly working in …

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