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Joe Riggio

Joe Riggio

Joe Riggio is the founder and president of Varsity House Gym. He has been a strength coach for over 25 years working with top collegiate and pro athletes. During his 25 year career he has owned multiple gym/fitness related businesses. Today he spends most of his time as one of the top gym business consultants in the industry helping fit pros turn their passion into a profession.

To connect email directly at [email protected] and follow him on Instagram @CoachJoeStrong

The Ultimate Sales Machine: 25 ways to sell more memberships NOW

May 12, 2021 By Joe Riggio Leave a Comment

If you want more sales, it’s as simple as taking action.  As gym owners we get caught up in the creative of marketing, or the programming and delivering training.  Selling is about action!  Here are 25 ways to sell more memberships to your gym right now.  I know you hate selling…Here’s some numbers for you. Closure rates of small businesses in America: 50% make it to 5 years. 33% …

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How TrueCoach Saved Our Business During the Pandemic

March 22, 2021 By Joe Riggio Leave a Comment

TrueCoach can give you the technological edge in your local community to connect with clients in a way your competitors can’t.  Every once in a while, a technology comes around that changes the way we do business or live our lives.  Technologies like Uber which allowed people all over the world to take control of their local travel needs, or Airbnb that changed the vacation rental market forever.  …

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Marketing Without Social Media

March 1, 2021 By Joe Riggio Leave a Comment

Social media is but one tool in the toolbelt of great marketing. It should not be the only tool used. This would be like your contractor showing up to build your house with only a hammer. Extremely useful, but building a house aka your overall marketing strategy, needs many more tools.  Why do so many gym owners and fit-pros rely so heavily on social media? The answer…It’s easy.  Instant …

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Scaling Your Gym Business During the Pandemic

February 1, 2021 By Joe Riggio Leave a Comment

2020 was a heck of a year!   On March 13th my family and I just closed on our brand-new home.  We were so excited for our new future.  On March 16th total lockdown and all my business forced to close.  Terrified would be a gross understatement. Like most of the world's gym owners we were not truly prepared for the pandemic.  Let alone that it would last this long.  We had to …

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