Social media is but one tool in the toolbelt of great marketing. It should not be the only tool used. This would be like your contractor showing up to build your house with only a hammer. Extremely useful, but building a house aka your overall marketing strategy, needs many more tools. Why do so many gym owners and fit-pros rely so heavily on social media? The answer…It’s easy. Instant …
Joe Riggio
Scaling Your Gym Business During the Pandemic
2020 was a heck of a year! On March 13th my family and I just closed on our brand-new home. We were so excited for our new future. On March 16th total lockdown and all my business forced to close. Terrified would be a gross understatement. Like most of the world's gym owners we were not truly prepared for the pandemic. Let alone that it would last this long. We had to …