As a business professional operating in a digitally-driven world, you need to actively manage your image and privacy when posting and engaging online. Having an online presence is like hosting an ongoing, open-invitation dinner party—you don’t know who’s going to show up and when; but when they do, will your house be clean with dinner on the table, or will you be hanging around in your underwear? Unless you’re …
Simply put, engagement is attention. It happens when your content sparks someone’s interest enough that they like it, comment on it, message you about it, share it, or unbeknownst to you, talk about it offline. Each of these interactions is valuable, but only when they align with the context of your content and your original reason for posting. What does that mean? When you post on social media, you do so for …
When you first introduce yourself to new or potential clients, you’re doing more than sharing your name. You’re trying to convey your uniqueness - your intellect, experience, and reputation. What you have to offer, both in who you are and how you serve, is special. Aside from the pressure of conveying that uniqueness in a simple introduction, is the additional pressure of doing so in a way others understand and …
Your ability to answer questions is just as important as your ability to share what you know. Skillfully answering questions can build your credibility, in turn making it easier to inform, persuade, and inspire others. Questions come in one of two flavors: (1) A request for more information (2) A challenge/attack – personal or content-based Within those two categories, there will be …
If you’re reading this article, it’s safe to assume you’re coaching virtually. If you’ve made it that far, congratulations. Maybe you’ve been doing it for 5+ years or maybe you just started this week. Either way, how you manage your communication matters; because when you’re coaching virtually, your client doesn't get the added benefit of feeling your physical presence and reading your body language like they do with …
