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Gina Florio

How Much Do Trainers Really Make? Some Facts to Know If You’re in the Fitness Industry

November 13, 2019 By Gina Florio 2 Comments

Being a personal trainer seems like a glamorous job from the outside. You get to make your own hours, work out whenever you want, and try out the newest and coolest gym equipment and accessories. More importantly, though, you have the privilege of helping many people lead happier and healthier lives. Nothing compares to that, no matter the price tag.  The life of a trainer gets romanticized all too often, …

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The Most Common Financial Problems Independent Trainers Face and How to Solve Them

October 16, 2019 By Gina Florio Leave a Comment

Let’s get the obvious out of the way. Trainers don’t exactly have the most lucrative job in the world. If we wanted to get rich, we would’ve gone to school for something like aerospace engineering, right? Being a personal trainer doesn’t automatically mean you’ll make a ton of money — but that doesn’t mean it’s not possible to generate great wealth from a career you love. There are plenty of ways to increase your …

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4 Tips for Making Your Website Better

September 10, 2019 By Gina Florio Leave a Comment

Do These 4 Things to Improve Your Website and Boost Your Brand We live in a digital world where it’s essentially impossible to run a fitness business without having some kind of online presence. That naturally includes social media — Instagram, YouTube, Facebook, etc. — but also most certainly includes a website. When you’re a personal trainer or gym owner, though, these types of housekeeping matters can feel like …

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The Biggest Fitness Myths the Media Feeds to Our Clients — and How We Can Fight Back

June 18, 2019 By Gina Florio 1 Comment

The internet contains a vast amount of information in the realm of health and fitness. As a trainer or gym owner you’ve probably had many clients come to you with questions about things they’ve read online. They wonder if the keto diet is worth trying, if lifting heavy will make them look “bulky,” if they can train twice a day without their body deteriorating, etc. Some of the questions they come to you with make you …

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