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Gina Florio

7 Mistakes Online Coaches Shouldn’t Make, According to the COO of OPEX

April 13, 2020 By Gina Florio 2 Comments

Pretty much all in-person fitness businesses are shut down during the COVID-19 outbreak. Gyms, CrossFit boxes, physical therapy facilities, health clubs—they’re all closed, which means all the trainers, coaches, and gym owners out there are facing tough times. For many trainers, that means having to pursue some remote coaching options in order to continue bringing in a paycheck.  But easier said than done, …

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8 Must-Have Tips For Trainers New to Online Coaching

April 8, 2020 By Gina Florio 2 Comments

In case you missed it, we’re all still quarantined and it feels like everything is in a standstill. If you’re anything like us, you’re missing being at the gym and following your normal routine. We’re sure your clients feel the same. Most trainers are realizing that they need to kick their online coaching business into full gear if they want to continue making income during the COVID-19 shutdown.  If you’re …

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How to Survive the COVID Shutdown—Straight From a Personal Trainer in China

April 6, 2020 By Gina Florio 4 Comments

We are certainly living in strange times. Many once-bustling cities in the US seem like a ghost town. Businesses are closed, work is suspended, and everyone is seeing their fitness routine seriously disrupted. If it’s this bad in America, do you ever wonder what’s going on in the rest of the world? Especially in China?  Sam Pogue, Vice President of Brand at TrueCoach, sat down for a conversation with Erwin …

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How To Keep A Strong Relationship With Your Online Clients During COVID-19

April 3, 2020 By Gina Florio 4 Comments

Now more than ever it’s important to make your clients feel like they’re actual human beings—not just another number. Human interaction is severely limited as we’re all stuck inside because of the COVID-19 shutdown. We don’t see our work friends. We definitely don’t get to go to the gym. And because your clients are active people like you who are invested in their health and wellbeing, they’re feeling the weight of …

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How to Grow Your Online Business During the COVID Shutdown: Tips From a Professional

April 1, 2020 By Gina Florio Leave a Comment

We’re living in unusual times. You’re probably not able to train your clients as usual, the gyms are closed, and you might even be watching your business dwindle before your eyes. If you’re feeling stressed out, we feel your pain. But if you’re going down a rabbit hole of worse-case-scenario thoughts, stop while you’re ahead. This doesn’t have to be a disaster for your fitness business. Think of this as an immense …

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Is It Really Worth Paying For Another Certification?

March 23, 2020 By Gina Florio Leave a Comment

Whether you’re new to the fitness scene or you’ve been around for a while, there will inevitably be a moment when you have to ask yourself if it’s time to get another certification under your belt. Taking a new certification course is certainly an investment. Most of them cost anywhere between $1,500-$3,000. And when your business isn’t exactly thriving and you’re not raking in tons of money (yet, anyway), you have …

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Must-Have Tips From a Few Titans in the Fitness Industry

January 29, 2020 By Gina Florio Leave a Comment

If you don’t have idols who are absolute titans in the fitness business who you regularly keep an eye on and try to learn from, you’re doing yourself a disservice. We all need people to look up to in our professional life, especially if you’re new to the game. The fitness industry may not be as broad as something like tech or medicine, but there are plenty of wildly successful people in fitness who started right …

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These Are the 5 Ways You’re Losing Money as a Trainer — and How to Fix It

December 6, 2019 By Gina Florio 2 Comments

When you’re a trainer in the fitness industry, you don’t exactly spend the first few years rolling in cash. In fact, it’s probably more accurate to say you’re struggling to gain clients, retain them, and keep your business afloat. This is just as true for independent trainers as it is for trainers who work at a local gym or health club. If this sounds familiar, don’t worry, we’re going to help you out.  One …

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Recurring Payments vs. Packages

November 27, 2019 By Gina Florio Leave a Comment

Deciding how to collect payments from your clients can be a tricky thing to consider. Whether you’re a small business owner or an independent trainer, you usually find yourself at a crossroads when it comes to payment options: recurring payments or package deals. Which is more economically viable for your business? Which one are clients more likely to choose? Which is more sustainable in the long run?  As …

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The Only 10 Health Tips You’ll Need For the Holidays This Year

November 25, 2019 By Gina Florio Leave a Comment

The holidays are a stressful enough time as it is. You have to deal with wacky family members, insufferable delays at the airport, and all the year-end projects that fall into your lap at work. On top of all that, the kind of food you’re usually surrounded with isn’t exactly healthy (pumpkin pie and Christmas cookies galore!) and you don’t have much time to run to the gym in the midst of all the craziness. As much as …

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