Now more than ever it’s important to make your clients feel like they’re actual human beings—not just another number. Human interaction is severely limited as we’re all stuck inside because of the COVID-19 shutdown. We don’t see our work friends. We definitely don’t get to go to the gym. And because your clients are active people like you who are invested in their health and wellbeing, they’re feeling the weight of …
Gina Florio
How to Grow Your Online Business During the COVID Shutdown: Tips From a Professional
We’re living in unusual times. You’re probably not able to train your clients as usual, the gyms are closed, and you might even be watching your business dwindle before your eyes. If you’re feeling stressed out, we feel your pain. But if you’re going down a rabbit hole of worse-case-scenario thoughts, stop while you’re ahead. This doesn’t have to be a disaster for your fitness business. Think of this as an immense …
Is It Really Worth Paying For Another Certification?
Whether you’re new to the fitness scene or you’ve been around for a while, there will inevitably be a moment when you have to ask yourself if it’s time to get another certification under your belt. Taking a new certification course is certainly an investment. Most of them cost anywhere between $1,500-$3,000. And when your business isn’t exactly thriving and you’re not raking in tons of money (yet, anyway), you have …
Must-Have Tips From a Few Titans in the Fitness Industry
If you don’t have idols who are absolute titans in the fitness business who you regularly keep an eye on and try to learn from, you’re doing yourself a disservice. We all need people to look up to in our professional life, especially if you’re new to the game. The fitness industry may not be as broad as something like tech or medicine, but there are plenty of wildly successful people in fitness who started right …
These Are the 5 Ways You’re Losing Money as a Trainer — and How to Fix It
When you’re a trainer in the fitness industry, you don’t exactly spend the first few years rolling in cash. In fact, it’s probably more accurate to say you’re struggling to gain clients, retain them, and keep your business afloat. This is just as true for independent trainers as it is for trainers who work at a local gym or health club. If this sounds familiar, don’t worry, we’re going to help you …
Recurring Payments vs. Packages
Deciding how to collect payments from your clients can be a tricky thing to consider. Whether you’re a small business owner or an independent trainer, you usually find yourself at a crossroads when it comes to payment options: recurring payments or package deals. Which is more economically viable for your business? Which one are clients more likely to choose? Which is more sustainable in the long run? As …
The Only 10 Health Tips You’ll Need For the Holidays This Year
The holidays are a stressful enough time as it is. You have to deal with wacky family members, insufferable delays at the airport, and all the year-end projects that fall into your lap at work. On top of all that, the kind of food you’re usually surrounded with isn’t exactly healthy (pumpkin pie and Christmas cookies galore!) and you don’t have much time to run to the gym in the midst of all the craziness. As much as …
How Much Do Trainers Really Make? Here Are Some Facts to Know If You’re in the Fitness Industry
Being a personal trainer seems like a glamorous job from the outside. You get to make your own hours, work out whenever you want, and try out the newest and coolest gym equipment and accessories. More importantly, though, you have the privilege of helping many people lead happier and healthier lives. Nothing compares to that, no matter the price tag. The life of a trainer gets romanticized all too often, …
The Most Common Financial Problems Independent Trainers Face and How to Solve Them
Let’s get the obvious out of the way. Trainers don’t exactly have the most lucrative job in the world. If we wanted to get rich, we would’ve gone to school for something like aerospace engineering, right? Being a personal trainer doesn’t automatically mean you’ll make a ton of money — but that doesn’t mean it’s not possible to generate great wealth from a career you love. There are plenty of ways to increase your …
4 Tips for Making Your Website Better
Do These 4 Things to Improve Your Website and Boost Your Brand We live in a digital world where it’s essentially impossible to run a fitness business without having some kind of online presence. That naturally includes social media — Instagram, YouTube, Facebook, etc. — but also most certainly includes a website. When you’re a personal trainer or gym owner, though, these types of housekeeping matters can feel like …