Do These 4 Things to Improve Your Website and Boost Your Brand We live in a digital world where it’s essentially impossible to run a fitness business without having some kind of online presence. That naturally includes social media — Instagram, YouTube, Facebook, etc. — but also most certainly includes a website. When you’re a personal trainer or gym owner, though, these types of housekeeping matters can feel like …
Gina Florio
The Biggest Fitness Myths the Media Feeds to Our Clients — and How We Can Fight Back
The internet contains a vast amount of information in the realm of health and fitness. As a trainer or gym owner you’ve probably had many clients come to you with questions about things they’ve read online. They wonder if the keto diet is worth trying, if lifting heavy will make them look “bulky,” if they can train twice a day without their body deteriorating, etc. Some of the questions they come to you with make you …