As a coach, sometimes it’s hard not to become consumed with the training program you’re writing for your clients—in creating the perfect program for each client’s goals and needs. Because you know if they reach their goals, chances are they’ll want to keep being your client...But long-time strength and conditioning coach and OPEX CEO Carl Hardwick explains getting clients results, and ultimately retaining …
Emily Beers
Why Macro Counting is a “Lower Order Priority” for Most Clients
If you have been working with clients for a while, you have probably encountered more than a handful who are interested in tracking their macros. Perhaps they have even asked you to tell them exactly how many grams of protein, carbohydrates and fat to eat each day. Sidenote: This isn’t about debating whether macro counting can help people reach their goals. Of course it works, which is why many high level …
5 Tactics to Get Your Clients More Engaged with their Program Design
While some clients are easy—they’re 100 percent committed and their compliance with their training program reflects this—these people are the minority. Most people need your help to be more compliant and feel more connected to their program. Here are five ways to help you do this as a coach: 1. Consistency is key The long and the short of it is, “the delivery of program design should be consistent,” …
7 Sales Tips for Remote Coaches
Imagine waking up today after being in a year-long coma and heading out into the world: What’s with hand sanitizer everywhere? What do you mean only four people are allowed in the elevator? What’s up with the stickers on the ground everywhere? Why do I have to workout in a designated box? What do you mean you’re working out at home because you’re scared to go to the …
7 Marketing Tips for Remote, Individual Program Design Coaches
So you have the technical skills to design effective individualized training programs for remote clients of all fitness levels, with diverse goals, needs and training histories. The problem is these hypothetical people don’t even know you exist… Though Instagram might make it seem like every fitness coach out there has it all figured out, the reality is most qualified coaches are better at coaching than …
4 Steps to Assessing Clients
One of the biggest mistakes people make with remote coaching is not taking the time to accumulate enough data about your clients before you start building out their programs in an app like TrueCoach. As OPEX CCP coach Georgia Smith explained, “If you’re not doing thorough assessments with your clients, you’re ultimately just guessing when you design their programs.” In other words: Assess, Don’t …
Pandemic Leads Gyms to Use TrueCoach and Adopt an OPEX-Model: And They’re Stoked About it
When one door closes, another opens: Never had this saying been more true than when you consider how the fitness industry has been thrown for a loop because of the global pandemic. Overnight, the door closed on crowded gyms and 25-person bootcamps and group classes—the bread and butter for many gyms. This has caused many small gyms to abandon old ways and adopt a more OPEX-style model—one that replaces generic …