Your onboarding sequence is an opportunity to learn your clients’ unique goals, struggles, and why they want to work with you in the first place. All of which are invaluable when creating programs that garner results. To gather this information, you can create forms using Google Forms (or any other system you prefer). Once they’re created, it’s as simple as emailing the link or having them placed directly on …
Dan North
Retain Clients and Build a Bulletproof Business
Trainers should focus less on client acquisition and more on client retention. When you’re good at what you do, you won’t have to look for business. It’ll come looking for you. As Greg McKeown (author of Essentialism) puts it, “When you focus on what you lack, you lose what you have. When you focus on what you have, you get what you lack.” Rather than focusing on what you lack (i.e. more clients), focus …
8 Fat Loss Mistakes to Avoid This Summer
Ah yes, the summer shred. Every spring, gym goers put themselves through self-inflicted torture in (and out of) the gym to strut their stuff on the beach. But with this annual motivation comes a myriad of mistakes. Whether it’s impatience or grossly impractical expectations, too many people are focusing on how fast they can lose fat instead of how long they’re able to keep it off. This year, go …
5 Key Things to Include in Your Initial Questionnaire
Knowing your clients’ goals, training, and injury history is essential to creating programs that actually work. You can gather all of this information by including an initial questionnaire in your onboarding process. Whether it’s a form someone can fill out on your website or it’s sent to them via email, having an initial questionnaire is a must for your online coaching business. Note: There are other …
12 Things the Best Coaches Say to Their Clients
In 2019, I was lucky enough to attend Strong New York (a charity event/fitness conference with a plethora of the industry’s leading coaches). The amount of knowledge at this event was dense. One of the panel discussions was led by Joe DeFranco, Jay Ferruggia, Luka Hocevar, and Jordan Syatt. When it came time for questions, I asked “If you could go back earlier in your career and focus on just one skill or habit, …
5 Things the Best Online Coaches Do Extremely Well
When it comes to building your online coaching business, it helps to find inspiration from what the best coaches do extremely well. In the plethora of online coaches out there on the “inter-webs”, it can be hard to distinguish who’s doing it right and ethically, and who’s full of crap. So, what sets apart the best from the rest in the world of online coaches? What do the best coaches specifically do to build …
5 Ways to Make Sure Your Clients Train Hard (Without You Being There)
It’s easy to push your clients when you’re training in person, but how do you accomplish this remotely? How do you get your clients to train with the level of intensity you know they can (and should be)? As an online coach, your clients don’t have the luxury of being with you for all their workouts. In order to help them get the best results possible, you need to find ways to push them without you actually being …
How to Track Your Clients’ Progress for the Best Results (Step by Step)
Doing a great job with the people you’re already working with is *hands down* the single best way to get more clients. Help your clients achieve amazing results and you won’t have to look for business, it’ll come looking for you. If you really want to be a great coach, tracking your clients’ progress for the best results isn’t just an option, it’s a requirement. Setting fitness goals without tracking your progress …
How to Decide Which Services You Should Provide Online
If you’re reading this, you’re a coach who loves working with people and you’re looking to build your online business. The problem is you don’t know where to start. Deciding which services you should provide online is a lot like choosing your favorite ice cream at Baskin Robbins. With so many options, it can be an overwhelming task. While there’s no “blueprint” or “one-size-fits-all” prescription when it …
5 Ways to Keep Your Clients Engaged and Accountable Online
Keeping your clients engaged and accountable is one of the most essential components to a successful online coaching business. Coaching is more than just writing and dishing out programs. It’s crucial you provide the accountability, motivation, and support needed to help your clients thrive and see incredible results. Your online coaching business is an extension of your in-person coaching business. If you’ve …